moon landing, fake I love conspiracy theories (I still have questions about the moon landing...check out the possibly fake picture beside this) and think that second guessing everything is generally a good way to get to the right answer.  That is why I am always amazed by marketers who don't know the answers to common questions about their campaigns.  Are they not at least questioning what they are doing or what has been done in the past?

For an example from a conversation today, "Have you seen a substantial ROI from your television advertising?"; marketing director, "Well, we don't really know --- but I know that people are watching it and get to know our name."  Really SIR? You know people are watching it?  Are they...or are they running the kitchen during it?  See that's the thing...the assumption that people are watching it and are taking away something from it is completely unfounded.  That's where the importance of analytics comes into play...with internet marketing we can actually track visits, conversions and ROI down the dollar and every week are hearing more success stories of a great ROI from our client's blogging strategies!