A recent internal debate has began...can you be automated and personal at the same time? Do people really care how personal their interactions are?
Here's the thing --- it's not scalable to do a 1:1 communication to prospects, customers, employees --- really, anyone in your business. How does this intersect with blogging?
Blogging allows for you to do a personal, but "one to many "approach. I am still being personal --- it's ME, dorky Jenni Edwards, nice to meet you!
Somehow this topic reminds me of the song "Son Of A Gun (I betcha think this song is about you)". The premise of this catchy song is everyone that listens to this song is "so vain...they think the song is about them". Blogs aren't that different from this trickery of words --- if the blogs are well targeted and on point with what the person was searching for -- the blog is "for you" (maybe not about you...that would be even a little creepy for me).
So - are you looking for simple blogging software? Well, guess what"I betcha think this blog is for you!" when you go searching...
Here's the thing --- it's not scalable to do a 1:1 communication to prospects, customers, employees --- really, anyone in your business. How does this intersect with blogging?
Blogging allows for you to do a personal, but "one to many "approach. I am still being personal --- it's ME, dorky Jenni Edwards, nice to meet you!
Somehow this topic reminds me of the song "Son Of A Gun (I betcha think this song is about you)". The premise of this catchy song is everyone that listens to this song is "so vain...they think the song is about them". Blogs aren't that different from this trickery of words --- if the blogs are well targeted and on point with what the person was searching for -- the blog is "for you" (maybe not about you...that would be even a little creepy for me).
So - are you looking for simple blogging software? Well, guess what"I betcha think this blog is for you!" when you go searching...
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