I am really excited about this one...check out this great article from the Wall Street Journal with an interview with Chris: "Employee Blogging: What's The Purpose". (Page B3 in the print version.
As much as the Internet has made information free and has "leveled the playing field" for small-medium businesses (through search, e-mail marketing, blogging, etc.); no one can deny the power of a publication like the Wall Street Journal...and we are glowing today with this great press coverage!
Although we had no doubt of the power of corporate blogging; this mainstream coverage brings to the light the fact that business (small and large) are curious about blogging, people want to blog for their business; but without the right blogging tools that were designed specifically for organizations and business they have not been able to properly implement a blogging strategy.
