Blogging For Business

Tomorrow Chris & I are presenting a webinar on "Selling Search: The Compendium Approach" specifically for our agency partners.

So to give some of you a sneak peak and others of you an only peak, how do we sell corporate blogging software and what can you take away for your own "internal selling" of a blogging strategy -- my basic outline for the webinar.

Where are we now? Compendium is a third generation blogging tool, past the peak of inflated expectations in Gartner's hype cycle and into the "slope of enlightenment". It's a perfect time to strike or redo your blogging program - let your past failures or others be teaching lessons for a ROI focused blogging program
How do we specifically sell Compendium? Well, we try to solve the problem of the customer; generally this can be tied back to "increased sales/conversions". Next, we discuss how Compendium can solve the given problem and finally as any good sales organization would -- we ask for the business.
Finally, what is compelling about Compendium? A lot! We are the only corporate blogging software platform out there built specifically to organize content in the best way for search. There are hundreds of graphics and stats to prove to someone organic search is valuable (not to mentioned the billions that is spent on PPC). Once someone realizes the value of organic search and how Compendium helps in winning organic search it begins to be a no brainer decision.