So I came across this article today and am a bit confused, so more or less looking for some additional comments around this. Anyone out there?
Basically, this article outlines the recent rise of some big corporate brands on some top searches (i.e. - "watches", "auto insurance") and Google recognize their brand strength and reflecting this in search results. Can this be? What happened to the most relevant article based on the search? Although, part of me tends to think that big brands oftentimes should win these; I am not sure if they deserve to based on brand recognition...and how is that measured anyway? Pagerank?
Sorry for the rant...it could all just be speculation and there is also the point that big brands might just now be getting on the organic search and brushing up on some SEO techniques. Although we preach the power of the people in business blogging, it obviously becomes much more powerful with a company of 40,000 versus 4; however, that's not to say that if a group of 4 doesn't work hard and use the best blog software that they aren't able to make a substantial increase in their online traffic and conversions.
Basically, this article outlines the recent rise of some big corporate brands on some top searches (i.e. - "watches", "auto insurance") and Google recognize their brand strength and reflecting this in search results. Can this be? What happened to the most relevant article based on the search? Although, part of me tends to think that big brands oftentimes should win these; I am not sure if they deserve to based on brand recognition...and how is that measured anyway? Pagerank?
Sorry for the rant...it could all just be speculation and there is also the point that big brands might just now be getting on the organic search and brushing up on some SEO techniques. Although we preach the power of the people in business blogging, it obviously becomes much more powerful with a company of 40,000 versus 4; however, that's not to say that if a group of 4 doesn't work hard and use the best blog software that they aren't able to make a substantial increase in their online traffic and conversions.
Comments for Search and Brands: Is Google Giving BRAND more weight?
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