This is not directly related to blogging here, but did you see that Papa John's reached it's first billion in online and text sales? It's a lot of pizza and account for about 20% of their total sales in 2008. However, how could they capitalize on this more? Well, their easy to use platform to order pizza needs to be intercepting more searches...and doing a better job at just that. Sure, they do a great job on brand related search terms around 'papa johns' and seem to be spending heavily on PPC for many local pizza related searches; but a quick test of 'pizza party' proves they have room to grow in the organic search rankings and the ability to order your pizza right then...or for your party in 3 weeks is pretty cool. So Papa John's - nice work being up with the times ordering online, now how do you get more people that are already online to order your pizza? Potentially a blogging solution that targets a wide variety of keywords and takes advantage of localization.
