It's hard to get away from the buzz of Twitter, Social Media and blogging. This weekend in Pennsylvania (while rafting with fellow Compendium-ites Kaila & Abby) I read the Pittsburgh paper and saw this fascinating quote inside of a larger article titled "Businesses Using Twitter, Facebook to Market Goods."
Through those media (TV & radio), "You can hit people who are both interested and not interested," said Mr. O'Connell. Facebook or Twitter reach only those people who are engaged with the company.
What Mr. O'Connell (of Eat 'N Park), you want to waste money advertising to uninterested people? I guess there is the power of suggestion to some degree, but the bluntness in his need to reach people that are uninterested seems like an utter waste of money. I'd rather spend my time, energy and money on the interested crowd --- those people out there with a problem and me with the solution. This thought process of marketing to the uninterested reminds me of the inevitable person in a social setting that doesn't quite get the social cues that they are talking too much...just stop, we aren't listening in either setting!
In the spirit of seeing both sides - I do agree that Facebook and Twitter only get the "super fans" of your company or your product engaged, not the passive person that is maybe just searching for the "best burger in Pittsburgh". This is where search marketing and social media marketing differ.
Through those media (TV & radio), "You can hit people who are both interested and not interested," said Mr. O'Connell. Facebook or Twitter reach only those people who are engaged with the company.
What Mr. O'Connell (of Eat 'N Park), you want to waste money advertising to uninterested people? I guess there is the power of suggestion to some degree, but the bluntness in his need to reach people that are uninterested seems like an utter waste of money. I'd rather spend my time, energy and money on the interested crowd --- those people out there with a problem and me with the solution. This thought process of marketing to the uninterested reminds me of the inevitable person in a social setting that doesn't quite get the social cues that they are talking too much...just stop, we aren't listening in either setting!In the spirit of seeing both sides - I do agree that Facebook and Twitter only get the "super fans" of your company or your product engaged, not the passive person that is maybe just searching for the "best burger in Pittsburgh". This is where search marketing and social media marketing differ.
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