I wish I could have snapped a picture of the actually billboard this, but when I was driving last night I saw a billboard for a small, local attorney that said "See The Front Cover of the Whitepages". What type of advertisement is that? What information is provided within that front cover that is going to compel a potential client to change their mind. Shouldn't your call to action be "Call Us Today?" - why the extra step? And, what if I don't have the whitepages handy? Small business marketing is a great place for innovation to take place; but also is very
I guess my point here is that you can't control where people are going to go for additional information, but data tells us that a heck of a lot of people are going to search and Google specifically to do their research. Why push people through your marketing efforts, why not take advantage of what your prospects are already doing?
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