Blogging For Business

Working with agencies day in and out - I oftentimes catch myself having to take a step back and think about what it is like to be new to selling Compendium. Chris is going to be presenting a webinar titled "How To Sell Search - Compendium Blogware's Strategy" to our agency sales people in the next couple of weeks.

Basically, Chris put things into perspective today as we were prepping the presentation --- beyond the fact that we aren't really selling blogging in it's truest sense but rather customer acquisition which is something that we talk a lot about internally Chris also discussed the Gartner cycle and how this applies to the sales process. The basic "nugget" to take away for anyone selling Compendium (whether internally to your organization or externally, as in agencies) is that open source platforms are generation one --- yes, selling blogging in it's traditional sense is silly, the ROI is hard to measure and sometimes non-existent, therefore, it is dropping off into the "Trough of Disillusionment" which also in the cycle allows for Compendium's rise as the technology and approach are improved and utilized in a more effective way. Basically, you've got to take the next step to true results and ROI for a technology to stay successful - hype and newness are only cool for so long.