Access whitepaper

Heatmaps - We've Changed!

Thursday, February 26, 2009 by Jenni Edwards
This was a great find, we are always using various versions of heatmaps to illustrate the idea that people click in the organic section of search results and particularly, in the upper left hand corner (Rankings 1-3).  We try to show that by using SEO techniques and blogging for rankings you are able to get the majority of the attention. 

So...it looks like this is getting even clearer now --- and is a great argument for the long tail as the importance of ranking 1, 2 and 3 are more obvious.

Enjoy!


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