I am so energized by green marketing --- for awhile, I assumed it was some sort of a fad with every company wanting to advertise their "green-ness" in the spirit of attracted the more socially conscientious Gen Xers & Yers along with some baby boomers who may have some guilt for their past environmental indiscretions. However, my skepticism on the "trend" of this has faded with time --- it seems as if people are caring a bit more about how products are produced, how much waste a company has and are willing to pay a premium for the peace of mind. One of my agency clients is an expert in this field and Lisa Proctor can talk much more knowledgeably about the specifics of green, wellness and organic marketing.
Albeit a shameless plug of sorts, one of the recent documentaries on the related topic of food production and organic farming has really struck a cord with me; check out the trailer below for Food, Inc.
Albeit a shameless plug of sorts, one of the recent documentaries on the related topic of food production and organic farming has really struck a cord with me; check out the trailer below for Food, Inc.
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