I am not that green, but I am trying! Although I have my reservations around "global warming" - I do think that it is important to be conscious of your own environmental footprint.
That being said...I am such a sucker for "green marketing" if someone says its green, I am there! I even started bringing my own bags to the grocery store for the simple reason that I got a cute free Macy's ReUsable bag for just that reason. Wow, it's easy to get me! I know a lot of small business marketers are always looking to trends in marketing and this is definitely one of them; but beyond a seal of "greenness" how do you market yourself as green?
Well, the answer is to tell YOUR story of becoming green on your corporate blog. It's amazing how many people this would resonate with; including me! :)
That being said...I am such a sucker for "green marketing" if someone says its green, I am there! I even started bringing my own bags to the grocery store for the simple reason that I got a cute free Macy's ReUsable bag for just that reason. Wow, it's easy to get me! I know a lot of small business marketers are always looking to trends in marketing and this is definitely one of them; but beyond a seal of "greenness" how do you market yourself as green?
Well, the answer is to tell YOUR story of becoming green on your corporate blog. It's amazing how many people this would resonate with; including me! :)
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