This past Friday I had the assignment of going to the MBO Conference; a local Indianapolis event focused on "Internet Marketing" ...and I was stoked from the start. It ended up being a great day of networking and learning more and more about online marketing, SEO, social networking and of course, blogging!
Douglas Karr covered blogging and did a great job in a short amount of time covering the nuts and bolts of why blogging is important for companies and what blogging really is about. Doug's follow-up post provides some great information for marketers on how corporate blogs can work with your website and provide that necessary dynamic content. Oh, and on another note --- check out Doug's consistency with his blog posts...one of the keys to success in any blogging effort...brings the point home that not every post needs to be a chapter of "War and Peace" and that some shorter snippets really work great for SEO and for reader's interest.
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