I just got back from the SIPA Conference in Miami and one of the most exciting things that I learned more about was "universal" or "blended" search on Google. Both Jay Berkowitz and Bill Barnes hit on this topic in their sessions. The basic idea is that Google will serve up all types of results in a traditional search --- including images, videos, blogs....integrated in with traditional text results (see the example to the left). This isn't NEW...but it is getting closer to becoming a reality. So all the same rules are applying here in the sense that Google is working to serve up the most relevant results --- however, the variety of these results has just been expanded.
Blogs are perfect and ready for this change --- make sure you optimize your videos and pictures (i.e. - tag, name appropriately) and then this is just one more way for your corporate blogs to win search --- over traditional websites.
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