I just spend the better part of the morning looking through this wiki list of Fortune 500 Blogs. 

So...what are my initial thoughts?
  • Check out Coca-Cola's Blog --- as great of a job that Phil does in talking about Coke's history...I wonder what is happening today?  I have to believe that there are hundreds of people within this organization that could provide great insight into the happenings, product developments and changes through a corporate blogging strategy.
  • ING - Asia Pacific has a nice blog going --- but it hasn't been updated since January 7th...a bit disappointing.  With only 2 content contributors at the Director and C-level it is likely these guys don't have the time or make the time to blog regularly...how about leveraging that passionate middle manager?
  • Southwest Airlines has gotten attention for their blog in the past for good reason --- they update regularly, frequently and allow several people within the organization to blog.  Kudos to them!  I wonder how they do the administrative process there?  Check out a full review of the blog here from Mack at The Viral Garden.
We are growing by leaps and bounds at Compendium as we talk with these large corporations we realize there is a unique set of challenges that these public enterprises face when tackling corporate blogging.  Administrative controls need to be even greater; more keywords need to be won from organic search and the design of the blogs needs to be put completely in the company's hands --- all things we can do and continue to improve upon.  More thoughts from these Fortune 500 blogs coming soon...with only 10% of the companies formally blogging I look for this list to continue to grow as corporate blogging platforms better address the needs of this group.