Nothing ground breaking here; but a new way of saying what we all are thinking at Compendium; stop focusing on your borders, plug-ins and widgets and take a step back and focus on the content and how easily that great content can be found...check out Mike's original post here.People don't visit blogs to look at all the pretty colors and flashing lights or hear the bells ring and whistles blow. They come because they are in search of content; the meat and potatoes...
Finally --- someone that agrees, it is not about the widgets, the Digg or any of the fancy graphics that you have...it is about what you are writing in your blog. Before getting hung up on anything related to design or plug-ins; think about what the ROI of these things are...I would guess very little! What does great content do for you? It wins search and engages readers...ultimately converting them.
And later on Mike continues by offering the meat & potatoes example...driving home the point that business blogs must have consistent, good content.
Blogs, or any other website for that matter, need to offer up the 'meat and potatoes' if they want return customers. And the way you do that is by offering a variety fine, delectable treats that they can't wait to be served - each and every trip.
