I love non-profits --- I think they serve a worthy purpose and without them a lot of people would go under served. However, non-profits have always confused me as they seem to be so behind on the times in a lot of ways. I think oftentimes many technologies have 'passed them by' so they may be a bit weary to hop on board with organizational blogging. Also, within non-profits many do not see the value in search engine optimization as they aren't "selling" anything --- but what irks me the most is when you dive into what is there 'call to action'...you often get a blank face. I can't understand how an organization can exist for years and years and have no definable action they would like people to take.Let's be honest, every non-profit would love more donations, more attention, added awareness to their cause, etc. ("Oh, yeah...more donations would be great...so would more people at our events...). So put it together --- blogs tell great stories and non-profits have a great story to tell...and great stories CONVERT people to do things like give money, attend events, tell a friend. Compendium may be called a "corporate blogging tool", but we also realize the power of blogging for organizations of all types and sizes!
