I think the more we talk about the recession; the more it could come true...but regardless, everyone IS talking about it.  So, I may be fueling that fire in a microscopic way; but regardless if we are in a recession, are heading into one or may avoid it altogether...it is a good time to re-evaluate your corporate marketing campaigns.

This post from Business Blog Consulting brings this basic concept to light; when times are tough MARKET MORE.  It makes sense; marketing less and providing less customer service will only make yourself and your company more susceptible to this touch and go economy.  But one thing that is missing here, is that you must market smarter as well.  Not just throwing a blog up with no real blogging strategy behind it; but truly see and use blogging as one of your most powerful acquisition tools.

Compendium Blogware has a whitepaper on business blogging through a recession coming soon which will dive into this idea even further; I will be sure to post it here as soon as it is out!