blogging, smart, brain, blogging for businessI scribbled something about this in an earlier post from the EEC; but wanted to discuss this a bit more...so does blogging really make your smarter?  Well, I can't make any promises --- there are some smart people out there that blog, but I think there is the classic chicken or the egg question that comes to mind here.  Anyways --- I absolutely do think that blogging can be 'good for you' (there is some lame pun in here about organic food and search...). 

When I can't think of something to blog about --- I read more, I think harder, I relate things outside of my company to my business...all things that at the end of the day I hope make me understand our potential and current customers better and make me better at my job of brining new clients onto our corporate blogging platform.  On the flip side, when I have much to blog about I have to think of the most important points --- the facts or opinions that relate to Compendium the most and oftentimes I am forced to make a clear opinion of an issue versus the back and forth that goes on in conversation. 

So while every company may want to have smarter employees (well, more productive, anyways) --- what about having more engaged, passionate and informed employees?  My theory is at the end of the day productivity will increase when employees are freed to more deeply explore their company, job, industry, clients.