It's sometimes hard for us to say this; I mean, after all ---- we are a blogging company, so our advice always seems subjective...but it makes sense - blogging is the center of your social media universe!
Lately, we are getting more involved in large companies that are looking at their entire social media strategy and we de facto become consultants in this realm. Let's not forget, Compendium is a customer acquisition tool --- focused on winning organic search. That's step one in our eyes, acquire new customers!
So how do blogging and social media relate? One thing I catch myself saying a lot is "at the end of the day...the content is the most expensive piece or free - depending on what your employees would otherwise be doing or are already doing - regardless, how do you make the most of that content?" First, is choose a blogging platform that is going to optimize and organize that content for Google in the best way. Second, re purpose it! Use your blog content in email (as Chris said, "The Original Social Media"); link to your posts on Facebook, LinkedIn, Twitter, etc. (you can automate all of this, so now all you have to do is post to your blog and ta da).
One thing I can say is that there is a bit of an issue with "pushers" in social media (especially Twitter - maybe?)...so don't forget to also be aware of the conversations going around you --- site your own posts when appropriate in these conversations. I don't need another Facebook friend or follower on Twitter (of course, I like them...) but I could use more leads and referrals (always) - a blog is a place where I can see a real conversion not just another "friend".
Lately, we are getting more involved in large companies that are looking at their entire social media strategy and we de facto become consultants in this realm. Let's not forget, Compendium is a customer acquisition tool --- focused on winning organic search. That's step one in our eyes, acquire new customers!
So how do blogging and social media relate? One thing I catch myself saying a lot is "at the end of the day...the content is the most expensive piece or free - depending on what your employees would otherwise be doing or are already doing - regardless, how do you make the most of that content?" First, is choose a blogging platform that is going to optimize and organize that content for Google in the best way. Second, re purpose it! Use your blog content in email (as Chris said, "The Original Social Media"); link to your posts on Facebook, LinkedIn, Twitter, etc. (you can automate all of this, so now all you have to do is post to your blog and ta da).
One thing I can say is that there is a bit of an issue with "pushers" in social media (especially Twitter - maybe?)...so don't forget to also be aware of the conversations going around you --- site your own posts when appropriate in these conversations. I don't need another Facebook friend or follower on Twitter (of course, I like them...) but I could use more leads and referrals (always) - a blog is a place where I can see a real conversion not just another "friend".
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