Blogging For Business

We are always discussing blogging for acquisition around here at Compendium and the main reason for this is that most people don't quite get the power of blogging for SEO and for lead generation. However, there is a less measurable aspect of retention and customer loyalty focused blogging that we can still serve with Compendium in which this article from a local Milwaukee newspaper points out. The problem is that these are often a harder goals to measure than a search and acquisition focused strategy.

For example, the article discusses Stone Creek Coffee who seems to have really gotten the idea of opening up a blogging strategy to all of its employees, creating a more authentic voice as well as increase SEO benefits with this additional content. Their VP of Operations feels that their blogging efforts have increased awareness and return visitors - a great success story of local business blogging. I would have to argue with the last point by Ramon Ray of Smallbiztechnology.com that you have to have a decent website to get started and everything else all figured out; a true business blogging strategy does not have to be a side dish of a marketing campaign - it truly can serve as an integral and measurable part.