A recent article by iMedia brings to light another instance of why it is important to have a corporate blogging solution that allows anyone and everyone within the organization to blog and the ability to monitor all of that content. Imagine if in this example if Rick Frenkel, Cisco in house counsel was blogging on a sanctioned platform through Cisco? Not only would this have likely never occurred, Cisco would have also been able to reap the SEO benefits of a true corporate blogging strategy, one where no one is excluded...not just 12 blogs for an enormous company!
