Oftentimes we are fighting to not be lumped into a broad, general term such as "social media". It's not that social media is bad, we all use it a LOT; but it is oftentimes hard to measure. However, in this case B2B does a great job of briefly introducing and outlining some of the social media outlets and some great tips that apply to not only "social media" but also business blogging.
- Invest in quality of content, don't get too hung up on production. Tell a great story and use your customers.
- And I quote..."Blogs are not only the most authentic voice of your business, they are also cheap to write and publish."
- Virtual Meetings/Tradeshows
- SEM - Search Engine Marketing - This is really where Compendium takes blogging to the next level, it combines the cheapness and ease of blogging along with real tangible results that can go head to head with PPC.
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