Posted Monday, March 10, 2008 by
Jenni Edwards
This post is a little dissapointing...I had planned to try out "live blogging" from the DMA B2B Conference, but somehow my laptop battery and the the wireless signal didn't agree that blogging during the sessions was important --- so a week later, here we go...
Yuchun Lee from Unica was one of the luncheon keynote speakers and I liked what I was hearing as it related to the absolute need for corporate blogging. A couple of the points and how they relate to a corporate blogging solution are below:
- Marketing needs to be so relevant that it feels like a service to customers. This is exactly what we are working towards at Compendium with our blogging software solution. Provide the most relevant information through data-driven blogging --- which creates not only great SEO results, but this amazing user experience that Yuchun is talking about here!
- Of the factors that are affecting marketing, SaaS/On Demand technologies and involving your customers through integration and joint innovation are the most striking trends for 2008. Really? Now, I don't know if Yuchun Lee can see the future --- but I sure hope he is right! I think these trends really go hand in hand; SaaS allows for users to use the application on their own terms...with no messy downloading and multiple versions out there. Also, Saas allows for new releases often; and at Compendium we take all of the feedback from our customers in designing what those next releases look like.
