Cobbler's kid is something I hear often as I am working closer with advertising agencies throughout the country on their blogging programs. I recently have been diving deep into Defintion 6's blogging strategy. Definition 6 is an Atlanta based advertising agency that has had great success in their market and throughout the country.
One thing that is amazing is the cobbler's kid philosophy --- that sometimes agencies are the last ones to "do it for themselves" and although Definition 6 admits to this happening at some times; they are taking their own marketing seriously and have re-energized their own blogging program with a new template, internal contests for content creation and deeper ongoing analysis of the statistics behind their blog and website to make quicker changes as need be.
I'm working with my other agenices as well to get them to this same point --- making their own marketing and SEO a top priority to be the best examples possible for their clients!
One thing that is amazing is the cobbler's kid philosophy --- that sometimes agencies are the last ones to "do it for themselves" and although Definition 6 admits to this happening at some times; they are taking their own marketing seriously and have re-energized their own blogging program with a new template, internal contests for content creation and deeper ongoing analysis of the statistics behind their blog and website to make quicker changes as need be.
I'm working with my other agenices as well to get them to this same point --- making their own marketing and SEO a top priority to be the best examples possible for their clients!
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