Hi, I am Jenni Edwards and am a Business Development Manager at Compendium Blogware. I began blogging with the advent of the personal, web-based blogging tools that launched around 2000 and also have become a bit of a social networking 'junkie'; but what I am really energized about is what blogging can do for businesses. Blogging allows businesses to communicate, grow and build relationships more effectively and on a larger scale than ever has been possible with traditional marketing and public relations tools.
This blog will focus on the many benefits of blogging for business and will discuss some of the latest findings and research related to organizational blogging. I will also provide some updates about the growth of Compendium Blogware: a provider of easy to use corporate blogging software.
This blog post is mainly spurred by watching over the past several months the pasts of all candidates in the presidential election being thrown across TV, blogs, magazine and newspapers. Regardless of who you vote for or your views --- no one can deny that Reverend Wright's tyrants changed the way that some people look at Obama.
Great question today while talking to a prospect about their corporate blogging strategy and had to think on it for a second: Does Google ignore articles (the, an, a) and prepositions (to, under, on) of a search phrase? How does this effect how I should title my potential Compendium Blogs? 
The more content the better...we always are saying that; and look --- its been 2 weeks since my last post; oops! So back at it, heading to a faithful source for blog content I read up on Seth Godin's latest posts --- this one 
This is not directly related to blogging here, but did you see that Papa John's reached it's
So things have been busier than ever at Compendium...which has meant that our (my) blogging frequency has suffered. With travel, new employees and continuous growth in our customer base blogging has taken a back seat...so I thought it would be interesting to bring back up the argument as to whether blogging should be an upfront job requirement? 
I love conspiracy theories (I still have questions about the moon landing...check out the possibly fake picture beside this) and think that second guessing everything is generally a good way to get to the right answer. That is why I am always amazed by marketers who don't know the answers to common questions about their campaigns. Are they not at least questioning what they are doing or what has been done in the past?
This is a really great post by Chris Garrett about the 
Nothing ground breaking here; but a new way of saying what we all are thinking at Compendium; stop focusing on your borders, plug-ins and widgets and take a step back and focus on the content and how easily that great content can be found...check out Mike's 
I finally set-up Google Alerts the other day and am as always impressed by the amount of information that is relevant to me that Google is able to find (my continuous ode to Google continues). 
We all know now that email is not a tool for acquisition...but is it also dying as tool altogether? Probably not anytime soon --- as it is still the number one activity on the Internet (followed very closely by search); but a conversation I had with a friend of mine got me thinking that search and social networking (user generated content) is really starting to dominate.
Yuchun Lee from Unica was one of the luncheon keynote speakers and I liked what I was hearing as it related to the absolute need for corporate blogging. A couple of the points and how they relate to a corporate blogging solution are below:
I have this general rule for most things --- books, movies, lectures, e-mails that is along the lines of I will listen or read about 1/2 of anything before I decide whether it is worth continuing. I do this all the time with business books (hint: you usually don't even need 1/2 of these to get the point). Now I am not saying that there is no 'value added' during the last few minutes of a speech or the last 100 pages of a book; but is it enough value for me to keep reading or listening...probably not in most cases. I guess it is a side effect of growing up in the MTV Generation where 25 minute sitcoms were the rule. 
