Blogging for a Purpose

I just got off the phone with a prospect who is an Online Marketing Manager for a

large e-retail company. She recently read a few of our whitepapers and attended our last webinar about making your business blog profitable. I asked what her thoughts were on what she's learned about our blog software. Her response was "I thought I knew what blogging was all about, but I really had no idea." My ears perked up because this is exactly what I struggle with every day... challenging people to rethink blogging. I talk to different companies that know they should be blogging, but don't really know why or understand the quantifiable benefits of a corporate blogging solution. More than anything, a company blog can and should be an effective online acquisition and lead generation tool. Our blog software automatically organizes blog content in such a way that makes it easy for search engines to find you. Whether searching on Google is step #1 of someone's buying decision or step #5, they ARE searching online at some point. A blog can not only compliment your website, but will often outperform your website from a search perspective if done correctly.