One of the most common questions I hear from potential clients is “what should I blog about?” The obvious responses are to use content you are already creating for press releases, e-mail newsletters, and marketing collateral. However, last week I experienced a compelling event that I wanted to blog about, which raises the question… is it appropriate to blog about something that I’m personally passionate about on my company’s blog? I don’t think it’s wise to voice political opinions on your company’s blog site thus there should be a content control layer, but I do believe personal experiences have a place in the corporate blogging world. After all, people like hearing from other people and get sick of being fed "marketing speak" all the time. Showing the human side of a company ultimately builds trust.
Last week, I took a long lunch break to rally against puppy mills in Indiana, something I’m very passionate about, and learned that everyday 4-5 million dogs across the
country sit in puppy mills, some who have not been out of their small cages for 5-10 years because they only exist to breed. They are housed in shockingly poor conditions and often lose their hair and teeth due to malnourishment. The primary way to stop this abuse is to cut the flow of consumer dollars to your local pet store in order to put an end to the vicious cycle that keeps puppy mills profitable. To learn more, click here. I want to get the word out, and I can’t think of a better way than to blog.
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