Blogging for a Purpose

For those that don't know about Compendium Blogware, we are more of an organic search engine marketing tool than a traditional blog platform. Thus, I always find myself in SEO conversations. I was speaking to a potential partner the other day who said "we just don't have more than 10 keywords related to our business". They were referring to the fact that they only want to drive targeted traffic and don't want to attract unqualified leads. I say, "Amen to that".

However, I completely disagree that ANY business has less than 100 keyphrases related to their business that would still drive quality leads. Compendium for example, does not target the keyword "blog". Why? Because that person could be looking for a personal blog or travel blog. Not someone I would necessarily want to talk to because our software won't be a good fit. But we do target "corporate blogging software" , "SEO for blogs", and literally hundreds of other variations of business blogging related keywords.

Obviously, these long-tail keywords have a lower search volume, but because our solution gives us and our clients the ability to easily target ALL of those keywords, we are able to drive lots of very targeted, qualified leads. The more, the better in this case.