Blogging for a Purpose

Have you ever called a "customer service" line only to spend the first five minutes pressing numbers and not getting anywhere? When you finally do get transferred you might spend another five minutes listening to terrible elevator music and just before you throw you phone against the wall you may, if you're lucky, hear a real, live human voice on the other end of the line. Oh the frustration!

I'm suggesting that this scenario is not very different from a searcher going on google and spending way too much time before finding what they are looking for. One of the main reasons for this is due to the fact that you typically have to navigate through a website before you find anything related to your search. Another reason could be that websites lack a personal, one on one element. Corporate blogging is the solution. When someone searches and they come across a blog titled exactly what they searched for they will not only be happy they've found an exact match, but they will also like that they came across content that is only relevant to their search. Another bonus is that the content is written by a real person, which adds a conversational tone. These are just a few of many blogging benefits.