As a Business Development Manager here at Compendium, I talk to many marketing folks who are in charge of their companies social media efforts. With all the social media buzz out there, companies are catching on that this will be a key element to their 2009 marketing plan, but don't know where to start. Does the order of integrating and prioritizing social media tools really matter? It absolutely does and I think can determine the overall dollars a business could see from social marketing efforts.
Chris Brogan wrote a post addressing this issue and states that "no matter what, the very first piece of social media real estate I'd start with is a blog". Then comes outposts like Twitter, Linkedin, and Facebook. It's simple...no matter where you are on these social sites, creating a business blog gives potential customers a place to come and convert no matter where they first found you. In other words, if you want social media to be a true marketing or lead generation tool you have to have an "anchor page" or blog for web visitors to turn into paying customers.
Chris Brogan wrote a post addressing this issue and states that "no matter what, the very first piece of social media real estate I'd start with is a blog". Then comes outposts like Twitter, Linkedin, and Facebook. It's simple...no matter where you are on these social sites, creating a business blog gives potential customers a place to come and convert no matter where they first found you. In other words, if you want social media to be a true marketing or lead generation tool you have to have an "anchor page" or blog for web visitors to turn into paying customers.
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