Blogging for a Purpose

William Flatz with Avenue A/Razorfish said “People don’t go to Web sites anymore, Web sites come to them”. This is so true. When’s the last time you went directly to a business’s website? These days, the vast majority of people rely on Google to serve up the most relevant results and direct them where they want to go. As a marketer, you can’t control how people are typing their problem in Google, the only thing you can do is cast a wider net of search terms that will help people find you.

Many potential clients initially think of a blog site as a nice resource to add to their website... this great if you are not trying to add to the bottom line (sense the sarcasm). In this case, any blogging software will work. If you want to see quantifiable blogging benefits, you need an advanced business blogging solution. Blogging, done the right way, is a great SEO tool. It allows companies to be found organically on search terms that they can't win with their website. Compendium blogging allows companies to create hundreds or thousands of different avenues for someone to find them through Google or any other search engine. When someone is searching for a service or product your company provides, you want to rank on the first page in the natural search results, raising your hand saying “Hey, I can help you with that!”