Blogging for a Purpose

It seems more and more people are saying, “you know the economy is down, budgets are tight”. I realize this is an issue whether you are a small company or a large enterprise. However, there are plenty of businesses that succeed and grow in tough times.

I’ve talked to many different companies since I started with Compendium and overall it seems the larger companies that I’ve talked to are stuck in the Stone Age when it comes to internet marketing compared to smaller companies that tend to be much more innovative and smart about their marketing dollars. I realize this is a blanket statement, but I’ve been shocked by some of the immeasurable tactics and tools companies use to drive business. It seems that as budgets get tighter, it’s a knee jerk reaction to want consistency and use old partners, vendors, and systems. I think this is business suicide! Successful companies find ways to win and thrive despite the economy. Now, is the perfect time to try new, trackable lead generation initiatives. Hmmm.... business blogging comes to mind!

I realize that blogging as an online acquisition and lead generation tool may seem like an “unconventional” SEO strategy to many people, but results are transparent. If 80-90% of people use search engines in their buying decisions then it is really important to be found on keywords related to your products and services. There are many inherent qualities about blogs that the search engines like, but our easy to use blog software actually organizes blog content in such a way that makes them more searchable.

I believe it was Einstein who said “the definition of insanity is to do the same thing over and over and expecting different results.” While every company is doing the same thing, what’s going to set you apart?