Blogging for a Purpose

Last night I spent about 30 minutes searching the internet trying to find a local hardwood refinishing company. I plugged in “hardwood refinishing, Indianapolis” and immediately looked at the top organic results, which is how the vast majority of us search. I found an array of companies that offered commercial flooring, custom hardwood designs, and hardwood installation. Not what I was looking for! Near the bottom of the first page of Google, I finally found exactly what I was looking for at Pro Sand Hardwood.

I looked at their website, checked out raving customer reviews, and then submitted a request via email for a qoute. This morning I received a call from Carl at Pro Sand Flooring who was able to quickly give me a quote. I told Carl that I was very impressed with the quick call and the customer reviews on his website.

This got me thinking about how they should leverage those wonderful customer testimonials and blog for SEO. Through corporate blogging, they could take the content they already have and target phrases on Google with topically focused or what we call “compended blogs”. I could have 30 minutes of my life back if I found Pro Sand Flooring first and read their customer testimonials. Needless to say, I got my hardwood qoute and will most definitely use Pro Sand Flooring, but am also sending Carl some information about starting a corporate blog.