Seth Godin wrote a blog post the other day on tips to writing e-mails. He says
"Be short. The purpose of an email is not to sell the person on anything other than writing back. If you don't have a personal, interesting way to start a conversation, don't write." I think the same rule applies to blog posts.
As a sales person at Compendium, I'm passionate about our solution and my job is to help people see value in our blog software. I will take Seth's advice moving forward and restrain myself from going on and on about the benefits of our solution and focus on telling real, relevant stories. The fact is people like human, concise, and personal content whether reading an e-mail or blog.
"Be short. The purpose of an email is not to sell the person on anything other than writing back. If you don't have a personal, interesting way to start a conversation, don't write." I think the same rule applies to blog posts.
As a sales person at Compendium, I'm passionate about our solution and my job is to help people see value in our blog software. I will take Seth's advice moving forward and restrain myself from going on and on about the benefits of our solution and focus on telling real, relevant stories. The fact is people like human, concise, and personal content whether reading an e-mail or blog.
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