A question I often hear from potential clients is, "How do we go about assigning bloggers?" or "Who should write our blog content?" My answer is always.... don't assign anyone, let them assign themselves!Our co-founder, Chris Baggott, says that if you feel safe enough to hand someone a business card and represent your business, you should also let those people who know your industry and product write content. Compendium makes this possible by offering a web-based, simple user interface with built in SEO and security just in case a jilted employee or unhappy customer wants to get on the business blog and write less than flattering content. Problem solved.
You can't make someone a blogger, you can only free employees up to write content and see who percolates to the top. In other words, they will assign themselves.
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