I recently read a blog written by Lisa Hoover on Daniweb.com. She states "In the old days (meaning around 18 months ago) it used to be enough for
a company to simply have a presence on the Web. A homepage with contact
information was sufficient, and you were considered bleeding-edge if
the company president was blogging." All of this is true, however I would take this 10 steps further and suggest that it is no longer good enough to simply have a blog.
I think you have to have a corporate blogging strategy and by that I mean know your goals and the blogging platform that will help you acheive those goals. If your objective is to be a citizen journalist and have a web outlet then Wordpress or Typepad will work very well for you. If your goal is SEO and lead generation then you need a business blog software like Compendium.
I think you have to have a corporate blogging strategy and by that I mean know your goals and the blogging platform that will help you acheive those goals. If your objective is to be a citizen journalist and have a web outlet then Wordpress or Typepad will work very well for you. If your goal is SEO and lead generation then you need a business blog software like Compendium.
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