Each day I talk to companies across the board, but I often find myself in great conversations with start up companies. Heck, we're technically a start up company and the truth is that business blogging is a great fit for new companies for a variety of reasons. Here are my top 5 in no particular order:
1. Blogging is affordable! Most start up's have limited cash flow, but still need to get the word out about their products or service. If a start up company tries to compete with the big dogs in traditional media they will always lose. A big company will have deeper pockets for more keywords on PPC, spots on TV, ads ... Organic search and Compendium blogging levels the playing field.
2. Blogging can be really effective and measurable. With a limited budget there is less room for error. Having tangible, quantifiable results becomes more important.
3. No need for an IT team. Blogging should be really easy. You simply have to have the ability to discuss your business, customers, and how your solving problems. Our Saas blog platform allows clients to write content while we do all the heavy lifting.
4. Inbound marketing is the way to go. Start ups usually have a small number of employees doing all the work. Inbound marketing requires less effort because less time is spent on unviable leads.
5. Quick results! As with any new company, the first few years are critical and will likely make or break a business. Our clients typically see results in 30-90 days of program set up. Some even see an ROI in just a few months of using the service.
1. Blogging is affordable! Most start up's have limited cash flow, but still need to get the word out about their products or service. If a start up company tries to compete with the big dogs in traditional media they will always lose. A big company will have deeper pockets for more keywords on PPC, spots on TV, ads ... Organic search and Compendium blogging levels the playing field.
2. Blogging can be really effective and measurable. With a limited budget there is less room for error. Having tangible, quantifiable results becomes more important.
3. No need for an IT team. Blogging should be really easy. You simply have to have the ability to discuss your business, customers, and how your solving problems. Our Saas blog platform allows clients to write content while we do all the heavy lifting.
4. Inbound marketing is the way to go. Start ups usually have a small number of employees doing all the work. Inbound marketing requires less effort because less time is spent on unviable leads.
5. Quick results! As with any new company, the first few years are critical and will likely make or break a business. Our clients typically see results in 30-90 days of program set up. Some even see an ROI in just a few months of using the service.
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