In a time when every business is trying to get more out of less, people want to know the time commitment attached to any marketing initiative and especially a corporate blog in order to see results. I'm afraid that in the business blogging realm content = results. Thus, "the more content, the better".
Frustrating answer to some, but true. Now, this doesn't mean that you have to dedicate someone to write blog content. Actually we (Compendium) wouldn't even recommend that approach. Instead multiple individuals write content and depending on how aggressive you want to be on the search engines will depend if each of those individuals writes 1 post/week or 4 posts/week.
Next time , someone asks me how much content do I have to write for the company blog, my answer/question back will be "How slow can you drive a Porsche Carrera on the autobahn?" That's a question you should never ask. Speed is to a Porsche as content is to a blog.
Frustrating answer to some, but true. Now, this doesn't mean that you have to dedicate someone to write blog content. Actually we (Compendium) wouldn't even recommend that approach. Instead multiple individuals write content and depending on how aggressive you want to be on the search engines will depend if each of those individuals writes 1 post/week or 4 posts/week.
Next time , someone asks me how much content do I have to write for the company blog, my answer/question back will be "How slow can you drive a Porsche Carrera on the autobahn?" That's a question you should never ask. Speed is to a Porsche as content is to a blog.
Comments for Business Blogging Time Commitment
Leave a comment