I just hopped off of Chris Baggott's webinar on "Third Generation Blogging" and as always learned valuable information. Chris mentioned that businesses need to stop using the word "blog" and start talking about "blogs"(plural). Seems silly but this is a really strong point. He is referring to the fact that with one "blog" a company can only target a handful of keywords on the search engines and therefore will be limited in the amount of targeted traffic it will drive. If inbound demand generation is the goal, which it should be, then this will not be effective. Thus, companies should have "blogs" which will allow them to target lots of keywords and see far greater results.
He used the example of email marketing... If you want to send one email to a few people then Outlook does the trick. BUT, if you want to send 100's and 1000's of emails then you need an email marketing software like Constant Conact or ExactTarget.
Come one everyone, let's move into the new age of blogging. It looks pretty bright over here.
He used the example of email marketing... If you want to send one email to a few people then Outlook does the trick. BUT, if you want to send 100's and 1000's of emails then you need an email marketing software like Constant Conact or ExactTarget.
Come one everyone, let's move into the new age of blogging. It looks pretty bright over here.
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