Last week there was an interesting article from targetmarketingmag.com about best practices to profit from blogs. Basically, the problem is that many companies try blogging hoping to see better organic search results and have failed for several reasons. If you simply want to use blogging as a form of citizen journalism or to add a human voice to a company then any individual platform will suffice. However, if your goal is to win organic search and boost lead generation then any old blogging platform will not do the trick and you will be disappointed with results. The right blogging techniques and corporate blogging platform have to be in place to see ROI results.
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