An ad driven company recently approached Compendium with a problem. In our initial discussions I learned that they currently see approximately 1 million visitors per month to their website, but only 1% comes from the search engines. That's right, 1%! What is this telling us? They are likely doing a great job of creating good dynamic content, have many referring sites, and have established their brand in their niche. More than anything, this is telling us that there is a HUGE opportunity to drive significantly more traffic via search. This is why this particular company reached out to Compendium and we are now helping them hit their 2009 traffic goals.
As with any company that monetizes through advertising, traffic is key. The above chart shows what our average clients analytics look like. If you want to be found on the search engines and drive lots of traffic, business blogging is likely a great, untapped resource to drive that incremental traffic.
As with any company that monetizes through advertising, traffic is key. The above chart shows what our average clients analytics look like. If you want to be found on the search engines and drive lots of traffic, business blogging is likely a great, untapped resource to drive that incremental traffic.
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