Hello, I am Jennifer Buscher, a Business Development Manager at Compendium Blogware. To be perfectly honest, in the past I've had some blogging anxiety. Other than my family and friends, does someone really want to know about me, my favorite color, and what I like to do on the weekends? I doubt it. That's why I'm really excited about corporate blogging. With Compendium Blogware, I feel that I'm blogging for a purpose and writing about topics people want to know and are searching for. My blog will specifically explore the benefits of organizational blogging.
Hello, I am Jennifer Buscher, a Business Development Manager at Compendium Blogware. To be perfectly honest, in the past I've had some blogging anxiety. Other than my family and friends, does someone really want to know about me, my favorite color, and what I like to do on the weekends? I doubt it. That's why I'm really excited about corporate blogging. With Compendium Blogware, I feel that I'm blogging for a purpose and writing about topics people want to know and are searching for. My blog will specifically explore the benefits of organizational blogging.
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Posted Wednesday, July 9, 2008 by
jennifer buscher
One of the most common questions I hear from potential clients is “what should I blog about?” The obvious responses are to use content you are already creating for press releases, e-mail newsletters, and marketing collateral. However, last week I experienced a compelling event that I wanted to blog about, which raises the question… is it appropriate to blog about something that I’m personally passionate about on my company’s blog? I don’t think it’s wise to voice political opinions on your company’s blog site thus there should be a content control layer, but I do believe personal experiences have a place in the corporate blogging world. After all, people like hearing from other people and get sick of being fed "marketing speak" all the time. Showing the human side of a company ultimately builds trust.
Last week, I took a long lunch break to rally against puppy mills in Indiana, something I’m very passionate about, and learned that everyday 4-5 million dogs across the
country sit in puppy mills, some who have not been out of their small cages for 5-10 years because they only exist to breed. They are housed in shockingly poor conditions and often lose their hair and teeth due to malnourishment. The primary way to stop this abuse is to cut the flow of consumer dollars to your local pet store in order to put an end to the vicious cycle that keeps puppy mills profitable. To learn more, click here. I want to get the word out, and I can’t think of a better way than to blog.
Posted Wednesday, June 25, 2008 by
jennifer buscher
Are you still
searching the classified ads? Nowadays,
everything we could possibly search for is literally at our finger tips with
the advent of search engines. Compendium
Blogging takes this a step further. The
idea behind our simple blogging software is that someone types their problem or
keyword into Google’s magic little box and what comes up on the first page of
the organic results is a blog titled with the exact keyword phrase. What they will find in that compendium blog
is content very relevant to what they are searching for and the company who can
help them or solve their problem. From a
corporate standpoint, blogging can help company’s reach a more targeted
specific audience and therefore help them generate more qualified leads. Long gone are the days of sifting through
classified ads, searching for a used black Honda Accord or a single 35-40 year
old man looking for love who must love dogs.
I’m sure there are dating sites out there for single pet lovers.
Posted Tuesday, June 10, 2008 by
jennifer buscher
Last week there was an interesting article from targetmarketingmag.com about best practices to profit from blogs. Basically, the problem is that many companies try blogging hoping to see better organic search results and have failed for several reasons. If you simply want to use blogging as a form of citizen journalism or to add a human voice to a company then any individual platform will suffice. However, if your goal is to win organic search and boost lead generation then any old blogging platform will not do the trick and you will be disappointed with results. The right blogging techniques and corporate blogging platform have to be in place to see ROI results.
Posted Wednesday, May 28, 2008 by
jennifer buscher
While planning my
next vacation I started to wonder why my research starts and ends at www.tripadvisor.com. I am in love with this website because real
people who have been to the destinations, stayed at the hotels, and dined on
the local fare write about their personal experiences with no agenda other than
to inform other travelers. I personally
don’t care about gold lists and stars, I care about what real people have to
say.
The same idea applies to business
according to The Edelman Trust Barometer for 2008. People
want to hear from people like you and me.
They don’t necessarily always want to hear from the CEO or the
webmasters and marketers who create a company site. By empowering everyone from the secretary to the sales team to blog you are giving your employees an outlet to share industry knowledge thoughts and expertise all while boosting your search engine rankings if done correctly and on the right platform. Compendium software is an affordable, blog management software that leverages blog content created by individuals to help with online customer acquisition and lead generation. Just as I look for feedback from travelers like me, potential customers in any industry are looking for insight from "other people like them". High levels of trust equals high levels of conversion.
Posted Thursday, April 10, 2008 by
jennifer buscher
Have you ever called a "customer service" line only to spend the first five minutes pressing numbers and not getting anywhere? When you finally do get transferred you might spend another five minutes listening to terrible elevator music and just before you throw you phone against the wall you may, if you're lucky, hear a real, live human voice on the other end of the line. Oh the frustration!
I'm suggesting that this scenario is not very different from a searcher going on google and spending way too much time before finding what they are looking for. One of the main reasons for this is due to the fact that you typically have to navigate through a website before you find anything related to your search. Another reason could be that websites lack a personal, one on one element. Corporate blogging is the solution. When someone searches and they come across a blog titled exactly what they searched for they will not only be happy they've found an exact match, but they will also like that they came across content that is only relevant to their search. Another bonus is that the content is written by a real person, which adds a conversational tone. These are just a few of many blogging benefits.
I'm suggesting that this scenario is not very different from a searcher going on google and spending way too much time before finding what they are looking for. One of the main reasons for this is due to the fact that you typically have to navigate through a website before you find anything related to your search. Another reason could be that websites lack a personal, one on one element. Corporate blogging is the solution. When someone searches and they come across a blog titled exactly what they searched for they will not only be happy they've found an exact match, but they will also like that they came across content that is only relevant to their search. Another bonus is that the content is written by a real person, which adds a conversational tone. These are just a few of many blogging benefits.
