Blogging Features

Blog Content Webinar with Chris Baggott and Douglas Karr

Another SEO Worst Practice

Posted Friday, October 3, 2008 by PJ Hinton

ReadWriteWeb recently ran a post about some issues with Google Blog Search's recently added memetracker feature. The feature manifests itself on the search page as a list of hot topics in the blogosphere, with links to more extensive lists of posts on that topic, an example of such an item is shown in the screenshot below.

screen shot of Google memetracker result

Author Frederic Lardinois observes that at the time he was writing the post, there were several spam posts ranking in the technology section. Lardinois speculates that the results were driven by PayPerPost bloggers.

Unlike ghost blogging, which has its own set of issues, the PayPerPost model matches advertisers up with bloggers who are willing to write posts about their products in exchange for a fee. It helps to create the impression that a product is more popular than it might actually be.

I suspect that as Google works to fine tune their memetracking algorithm, they will succeed in weeding out instances of these kinds of SEO swindle games.

Contrast this with the Compendium approach to blogging for SEO. Instead of putting money into the hands of a middleman, who forwards it on to bloggers of questionable ethics, you invest in reliable blog hosting software and a client success program that works with you to realize the full potential of corporate blogging.

With our blogging application, you harness the creative energies of motivated employees to deliver an authentic message about your product or service. There is no appearance of impropriety because the affiliations are transparent. Moreover, you connect directly with customers in a way they to.

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Pain Points

Posted Wednesday, October 1, 2008 by Aaron Stanton

A while back, I wrote about thermodynamics and getting your message across to readers, and how our software in particular makes it easier for people to find you. By compending your posts into topical blogs rather than just by author, search engines will index your content better, and as a result there is more relevant content for your readers.

But there's another way our software is really useful. You, the reader, can't see the interface I'm using right now to write this (unless you're already a client), but it's pretty cool. Off to the right is a list of keywords that Compendium wants to be ranked highly in. It is sorted alphabetically by default, but with a single click it can be sorted by number of posts associated with it. This lets me easily see if there are particular keywords that are being neglected, or are popular here. I can also use it for ideas if I'm drawing a blank.

Another cool feature is a keyword strength bar. It starts out red, with a value of zero, which makes sense. As I write, it dynamically finds keywords in my content, the number goes up, and the bar shifts from red to green. There's also a one-click spelling checker integrated into the editor.

So what exactly does this have to do with thermodynamics and pain points? Pain is a barrier to doing something. When barriers are lowered, that thing becomes more likely. If you want people to blog, make it easy. Some people just really don't like to write, but if it's less painful, they will do it more. Giving people tools that give them ideas along with immediate feedback on their post make it a better experience.

Technology like this is useful, cool, and fun to work on. That's a big reason why I'm here.

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Compendium on Top

Posted Monday, September 29, 2008 by Kristen Raves

After doing some more blog research, I have found that Compendium remains king in the world of corporate blogging. While others are adding plug-ins and administrative features, this is something we already do for you. And can I mention that we do it for no extra cost. Our software comes with a variety of different plug-ins that we utilize such as ShareThis, AddThis, and a pinging service.

After reading the article "Critique View on the Future World of WordPress", it further validated the reason why our blogging platform is so successful. We do all of the hard work for you. As the author notes, "learning how to use plug-ins is a full time job". The good news for you is that we do all of it for you. I can completely understand why he makes this point, because I do it for a living and believe me it is a full time job.

Blogging is what we do best at Compendium! To learn more visit our website at www.compendiumblogware.com. Join our blogging revolution!

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On becoming a Douglas Crockford fanboy

Posted Wednesday, September 24, 2008 by Randy Cox

If our Seth Godin-obsessed CEO is truly the trendsetter people make him out to be, then I supposed I shouldn't be ashamed to announce that I've recently become a Douglas Crockford fanboy. It happened entirely by accident, I assure you; I was not actively searching for a hero.

JavaScript: The Good Parts book cover

It started when I was in the midst of the job search that landed me here at Compendium. I needed to brush up on some of the more advanced JavaScript programming techniques, and like many software geeks, I started by surveying the latest O'Reilly books on the topic. The most current book I found also had the snappiest title: JavaScript: The Good Parts, by Douglas Crockford. I printed out the sample chapter and spent many days puzzling over it. It went way beyond the depth of JavaScript magic than what I suspect most web developers would care to master. I was intrigued by this man who had obviously devoted a huge amount of time and energy studying a language that most developers had written off as a toy for the first decade of its life.

The book states in no uncertain terms that many features of JavaScript are bad, awful, and even evil. I kid you not. Even so, Crockford is clearly fond of the language and uses his book as a soapbox from which he can preach his message of how to use the good parts of JavaScript to make elegant and powerful software.

Once I joined the Compendium Blogware engineering team I needed to learn YUI, the Yahoo! User Interface Library. Yahoo! provides a great library of videos for developers who want to use their tools. Since Crockford happens to be Yahoo!'s resident JavaScript guru, he stars in many of the videos. Now I had a face and a voice to put with the name and the strong opinions put forth in the book. Crockford typically appears in worn jeans and a sloppy shirt. He's got gray hair and a scraggly beard and his manner brings to mind a grumpy old man who yells at kids to get off of his lawn.

Crockford wrote a JavaScript code-checking tool called JSLint that I started to use. He warns on the website that "JSLint may hurt your feelings." At least his software is consistent with his personality. JSLint enforces a style of JavaScript programming that many programmers would find to be overly restrictive, but each restriction is backed by common sense and vast experience with the language. The idea is that is we write JavaScript code within his framework, the code will be more readable, less ambiguous, and less buggy. It's hard to argue with that. Crockford is very active on the JSLint Yahoo! group, which is fantastic for us fanboys, but his replies to many questions posted to the list are terse to the point of almost being rude.

"Oh," we fanboys say. "That's Crockford for you." Then we smile and shake our heads a little.

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Puppet Sucks but it Doesn't Matter

Posted Wednesday, September 24, 2008 by james litton

I've been setting up puppet for over a month now and I have yet to take advantage of all of the features. This is likely not truly a short-coming of puppet, but rather an issue with my vision of what puppet should be.

I decided that I would use puppet for server configuration management without any experience and having done what in retrospect seems like only a cursory level of research into the potential solutions for this. Clearly the best tools available are puppet and CFEngine and I found the complaints about the CFEngine development process too overwhelming to ignore.

After choosing and implementing a system, reading the definitive guide, Pulling strings with Puppet , and deciding to use it a manner it was not designed for, I've decided that it just plain sucks.

My complaint revolves around 2 issues. First is that what I want is tool to make "bare-metal" restores from a base image easy. This is not what puppet is designed for. The second and although more pressing issue is that the default types do not always do as expected.

First, there's just no good tool for this. It works OK for this really. Better than you'd expect at any rate.

Faulty types. The File type when you use ensure => true doesn't create a file or maybe it does...I don't remember, but when you do that with a directory(note there is no directory type) it fails. You must create and Exec, which I have begun to realize is the default type to get anything done, in order to create a directory.

And the types the suck. Here they are:
http://reductivelabs.com/trac/puppet/wiki/TypeReference

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Searching Moms

Posted Monday, September 22, 2008 by Megan Glover

There's an interesting post on the Search Engine Watch blog today about search behavior of moms. Read it here.

Some interesting points:

Moms spend 2.5 hours on the Internet.
#1 online activity: search for parenting or resources to help their children.
Online shopping as a close second.

Would you say this fits your target audience? And, if so - were you aware of this search behavior?

As marketers we have a duty to anticipate our prospects' every move and even more importantly... be that solution to solve their needs. How are you accomplishing this online?

Blogging is one way to intercept eyeballs turning online visitors in to potential customers. Understanding search behavior, specifically, is something to take advantage of. Companies that blog should be aware of the keywords their prospects are searching for and why they are searching for those keywords. Then, tailored blog content fulfills the searchers wants.

With Compendium it's easy. Our compending feature takes blog content and organizes it into narrowly focused silos of information. The compending advantage helps maximize your blogs content and cast a wider net in search.

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Blogworld Update: Content Monitoring OK!

Posted Friday, September 19, 2008 by Chris Baggott

I was fortunate to lead a great panel today at Blogworld featuring

Paula Berg of Southwest Airlines at Blogworld Corporate blogging session

Paula Berg of Southwest Airlines and Mario Sundar from LinkedIn. It made me a little nervous because they are really big time A-list huge brand bloggers. As corporate bloggers these guys rae rock stars.

What suprised me was that they both endorse employee blogging and both activly montior and approve employee blog content before it goes out. Mario is really an editor more than a blogger at LinkedIn.

Mario Sundar of LinkedIn at Blogworld Corporate Blog sessions

A year ago if you mentioned that Corporate Blogs needed to be proactively managed for content appropriateness I would have been hissed off stage.

More to come, but happy that the world is seeing that Corporate Blogging Best Practices are different perhaps than those of Citizen Journalists...

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Talk Like A Pirate Day

Posted Friday, September 19, 2008 by Sarah Sedberry

In honor of "Casual Friday", I have decided to extend the theme to my post for the day...

So, I am a HUGE fan of Pirates of the Caribbean. It has been my favorite ride at Disney since I was a little girl, and I currently own the trilogy of the recent 'Captain Jack Sparrow' movies.

So for the pirate lovers out there, you will be excited to know that September 19th is Talk Like A Pirate Day! (Yes, I know what your thinking....but let's be honest we all need a little more fun in our lives.)

Here are some sample phrases to get the mind going:

Everyone's favorite - The archetypal pirate grunt "Arrr!"
"Bring me one noggin of rum, now, won't you, matey."
"Avast, there!"
"Dead men don't bite."
"Shiver me timbers!"
"Fifteen men on the dead man's chest -- Yo-ho-ho, and a bottle of rum!"

In honor of this special day, I encourage everyone to write a blog post out in their native pirate tongue. Okay, I know that probably isn't reasonable to ask a Company to post content to their corporate blog as a pirate. However, if someone does - let me know and I'd be happy to feature your blog post here!

Remember, creating a blog post is quick and easy and allows your readers to see the human side of your company. Create a relationship with your consumers by allowing them to see who you are.

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Put us in your SEO tackle box.

Posted Tuesday, September 9, 2008 by Lindsey Young

When we do different activities, we need different tools. Crayons for coloring, forks for eating, and golf clubs for golfing. So when you have a website, when you have a business that needs to drive in traffic and online lead generation, you need SEO tools. Compendium is an affordable solution for those businesses seeking better search engine rankings and lead generation. With our compending feature, we're also easy to use. No tagging keywords yourself, no having to be a tech guy (or bugging YOUR tech guy), just writing a simple blog post and letting our software do the rest . If you're posting regularly. using your keywords, and engaging your target audience through your content, the results will be there in the end result. Don't just blog, blog SMART. Do your blog research, see what the benefits of blogging are, and then join the many successfull Compendium clients who are already on board.

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Blogging from Greece

Posted Tuesday, September 9, 2008 by Kristen Raves

This past week, I received one of the best emails I have ever read at my time with Compendium Blogware. It was from one of our clients who uses our blogging software. She had a question about one of the features of our platform. The impressive part is that she was blogging from Greece! I have never been so proud of anyone in my entire life. She was not only blogging from another continent, but she was doing so while on vacation.

The best part is the blogging benefits they will receive from continually adding content to their site. By adding continually updated content, they will see their keyword rankings and traffic continue to rise. To get a glimpse of Betsy Haines' impressive blog click here. Betsy is part of the Netsmart Technology's community of bloggers. Thank you Betsy for showing us what dedication means!

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It's in the Compending!

Posted Monday, September 8, 2008 by Megan Glover

Late Friday evening I answered an incoming call. It was a prospect... let's call him David. David just launched a new business and is actively looking for a blogging solution. He's blogged before on free platforms but is looking for a way to blog smarter... not harder.

David found Compendium Blogware through organic search and then picked up the phone. What really attracted him to compendium is our compending feature.

Having blogged before he is all too aware of the time and effort it takes to maintain a blog - and as he put it "It's a pain... but I know we have to do it". My answer to David, well you haven't been blogging on the right blog solution.

Our compending feature takes your company's content and organizes that content around keywords you're looking to get found for in organic search. The result is you blog smarter not harder. Consider this... I've written 34 blogs posts since starting with Compendium in January - and these posts have been "compended" 1144 times. Now that's leveraging your content and employee resources.

For more info about our compending process... email me at megan@compendiumblogware.com and let's chat futher!

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Could TraceMonkey Make JavaScript the New Java?

Posted Saturday, August 23, 2008 by PJ Hinton

"History doesn't repeat itself, but it does rhyme."

-- Mark Twain

I was reminded of this quote by Twain today as I read two articles, one at InfoWorld and the other at InformationWeek, about the Mozilla team's plan to give Firefox's JavaScript performance a jolt. Code named "TraceMonkey", the project is introducing support for just-in-time code compilation into its JavaScript engine. This new feature has been included with the alpha version of Firefox 3.1, but it is turned off by default because of it's work-in-progress status.

This project is interesting from our standpoint because an increasing amount of our application relies on client-side JavaScript to provide our customers with a smooth experience in editing and maintaining their blogs. While the rise of AJAX has included many singing the praise of rich internet applications, JavaScript's status as an interpreted language has forced us to keep an eye on performance as our blog authoring software becomes increasingly feature rich.

As ambitious as the project may be, the Mozilla team are thinking wisely here. The narrative being pitched by Adobe and Microsoft is that if you want to create rich web interfaces that have good performance, you need to lock into one of their proprietary technologies, the kind of technologies that require downloading and installing plug-ins. As JavaScript pioneer Brendan Eich astutely points out in the InformationWeek article, "Not everyone wants to get a plug-in."

I was also struck by this passage from that same article:

If Mozilla is successful in its efforts, the rationale for developing rich Internet applications will become increasingly questionable. As Eich sees it, RIAs are already at risk. "Those platforms that are not a browser are an increasingly thin value-add to what the browser can do," he said.

In these remarks I hear an echoes of Marc Andreesen back in the mid-to-late 90s, when he boasted that one day Windows would be reduced to "an unimportant collection of slightly buggy device drivers" with a combination of Netscape's browser and Sun's Java technology. It's even more amusing when you recall that part of this promise was tied to Sun's addition of support for just-in-time compilation for the Java virtual machine.

Will JavaScript succed where Java fell short. It will be interesting to see how it all plays out.

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Five Steps to Mastering Blogging and Online Marketing

Posted Sunday, August 17, 2008 by jeff lefevere

A Compendium customer, Lizan Brand, from Greenfield Liquors, was featured in the Saturday edition of the Indianapolis Star.

One of the things that Lizan is doing that is really interesting is mixing in video--highlighting drink recipes, talking about wine and the sorts of things that contextually engage a reader.

In my personal life, I’m well in tune with wine & spirits video blogging as a wine blogger (vlogger) is ascending to national attention. In fact, wine online darling Gary Vaynerchuk from WinelibraryTV continues to grab the wine world by its shirt lapels and give a good, healthy shake.

Gary continues to not only lead the charge in creating a brand online for himself and his business by proxy, but he also continues to give advice, good advice, to folks interested in growing their business, any business.

Vaynerchuk did an audio interview with an Internet-based business coach and he provided some additional insights that are not just applicable to technology marketing, but marketing in general. You can find the audio portion of the interview here.

Find the text transcript here.

A couple of the nuggets that I gleaned are:

* Vaynerchuk on putting content out on the web: “If you put out great content, you will be found.”

* Vaynerchuk on leveraging your expertise: “So, if you are the best guy in your law firm in contracts, instead of waiting eight to ten years to become a partner, start (using technology) about what you know. Give away that content for free. It will come back to you in spades 800 times over.”

* Vaynerchuk on tapping your passion: “So you may be good at three or four things, but please site down and analyze where you feel you’re most passionate about, even if that is the most competitive genre, do it because that is where you’re going to win when you really believe it, when it goes through your blood, you’re going to win every time because even if you’re not seeing the mythical success, your heart and soul is going to be happy. That is going to push through to the point when you will start seeing success."

* The Interviewer on setting lofty goals: “you have to have high ideals. You have to have something that you’re shooting for that’s absolutely spectacular. What you have to realize is that’s the ideal, that’s not the goal. When you achieve a certain level of success, the people that are super successful don’t compare where they get to--to their ideal. The ideal is just where they’re focused towards. To be happy and to be excited about what you’re accomplishing, you have to look backwards to where you were. As long as you make that leap and you look backwards to feel good about yourself then you can keep that excitement going. If you’re always comparing where you are to the perfect (ideal) then it’s very hard to stay excited …

The frenetic interview wraps up with Vaynerchuk’ “Five Steps to Mastering Social Media.” If you replace the “social media” with “blogging” the same values hold true. They are:

1) Make sure you want to engage/learn it.

2) Now that you know you want it, spend every living second that you possibly can on it.

3) Put your toe in the pool. Get involved.

4) Humble yourself. If you’re the best basketball player in the world, you’re playing hockey now. Put on your skates.

5) Know what you want to accomplish.

Good advice for all and something Lizan, a Compendium customer, is doing successfully and so can you. Business blogging is hardly hard, it just takes a little bit of the above five items.

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Your Biggest Problem Solved

Posted Thursday, August 14, 2008 by Ali Sales

I've been trying to find a new briefcase for work. My intent was to purchase a really nice one -- like Tumi quality because I keep buying cheapos that look nice and then fall apart in a few months. Except I didn't want a Tumi because...well, I just don't like their styles all that much.

So what did I do, given that I knew exactly what I wanted, just didn't know who to buy it from?

I searched. I typed in "best women's black leather briefcase." Talk about being a dream prospect. I used a lot of descriptive keywords to indicate exactly what I was looking for.

Okay, so of course you're wondering what my briefcase dilemma has to do with you.

Well, as a marketer, I'm guessing this is the biggest problem on your hands.

You want people to find you. You want people to find you online. And you want people who don't know a bit about your company or brand to be able to find you online.

What you may not realize is that starting a business blogging program can help you solve this problem. Taking it a step further, a blogging solution like Compendium Blogware will help you target hundreds or even thousands of terms that have something to do with your company.

Believe it or not, people are going online and looking for the products and services you provide every day. They aren't necessarily looking for your company, your website, or your company blogs, but they are asking for something you can help them with.

Yet how satisfied and happy would they be if they did their search, found a result titled exactly what they were looking for, and clicked through to find a blog featuring friendly, educational content generated by several people within your company, and a way to act upon exactly what they are looking for, whether if be making the purchase directly from the blog or just requesting more info?

I'll end this with 2 things:

1. A really relevant quote from William Flatz of Avenue A/Razorfish

“People don't go to Web sites anymore. Web sites come to them. This is, perhaps, the best way to explain the impact of search on the online experience.”

2. My briefcase outcome. After picking through countless websites for places like LeatherTree.com, I decided that I'd had enough and went straight to Target, where I spent $30 on a new briefcase. Sigh. Briefcase retailers, are you out there? It's time to start blogging.

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Startup Weekend - Indianapolis Sept 12-14

Posted Tuesday, August 5, 2008 by Eric Romer

Through an interaction with a potential client today, I was introduced to an intriguing event: Startup Weekend. The basic premise is a group of highly motivated developers, marketers, entrepreneurs, and business-minded people gather for a weekend to pump out ideas for companies and projects - and they actually develop them from start to finish. Wow.

This immediately made me think about the 48 Hour Film Project which was recently in Indianapolis. I've had a couple of friends who've participated in the past years, and I always thought, "what a cool concept!" You have a set period of time to start from scratch, and end up with a finished film project. Well, now there's something similar for those with entrepreneurial minds (by the way, I just spelled entrepreneurial without the red-underlined AutoCorrect feature popping up - I was very proud of that)

So, this is event is coming to Indianapolis September 12-14, and I'm planning to participate. It's been an incredible experience transitioning from a global corporation with thousands of employees to working for a small startup software company of 25 people. And I love it. The startup atmosphere is contagious, and our blogging software company in Indianapolis is no exception. Being on the front lines of an ever-evolving and rapidly growing company is like nothing I've experienced before.

I encourage you to check out the event if you have an interest in this type of thing. If it sounds boring, check out GiggleSeed, one of the companies born from Startup Weekend Columbus.

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Monon Coffee Company

Posted Tuesday, August 5, 2008 by Sarah Sedberry

On a day to day basis here at Compendium Blogware, I spend a lot of time with clients, working with them on template creation, content development for their individual blogs, question and answer periods, going over blogging metrics, etc.

Last week I had the pleasure of meeting with one of our original clients, Monon Coffee Company.

The Monon Coffee Company is located in Broad Ripple, IN, right off of Westfield Blvd. They are the ideal (non-commercial) coffee shop, offering a relaxing, inviting, and warm atmosphere. The barista's greet you when you walk in the door, there is ample comfortable seating - including stools right at the counter so that you can interact with the employees. They also feature artists often so stop by frequently to see whats new on display. For the technology obsessed, like myself, they do offer free wifi.

I was impressed with William Powell, who is the owner, as well as, the author of their company blog. He greeted every customer and took the time to chat with them. He remembered every one of them, along with what was going on in their lives. If you are looking for your modern day "Cheers" look no further. Monon Coffee Company is the place you need to go.

While I was there, it was a hard choice to decide on what to have. They offer everything from snacks, to treats, to smoothies, to (of course) coffee. I was persuaded by John to try the daily special - The Zebra Mint Mocha. A blend of crushed peppermint, white and dark mocha flavoring, milk, and coffee. I had mine iced and it was just the right accent to go with the sunny afternoon.

When you get a chance, stop by and say hello to William and the gang. Let them know if you've checked out their company blog, which you can do so here.

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Video and Business Blogging: Fun and Profitable

Posted Thursday, July 31, 2008 by Chris Baggott

Big Corporatations try and make things so complicated. I always say that innovation starts at the bottom...the so called Minor Leagues. Think sports marketing, everything cool in sports marketing (bat night, concerts, fireworks...even frisbee dogs) started in Minor League Baseball.

This is especially true in business blogging. With the advent of Affordable blogging software, some of our best bloggers turn out to be coming not from the ivory towers of the fortune 500, but from the SMB's. Forget Jonathan Schwartz or Robert Scoble...

If you want to emulate great Blogging Best Practices, pay attention to Lizan Brand.

Lizan is focused on Blogging for Search. She highlights high value and unusual products using all the best SEO tactics including the right keywords, geo targeting and blended search favorites like video. Why?

So when someone is looking for a specific product or a drink recipe in Greenfield or any of the surrounding communities like the big city of Indianapolis, she's the number one choice.

As a result, she has been featured in the Indianapolis paper which is over 20 miles from her store. This week she was featured in DMNews (trust me, she doesn't consider herself a direct marketer) and the things that she blogs about, she is now buying by the case. This is the best thing about Business Blogging, telling a great story about things that move your business forward.

Sure Greenfield Liquors sells 6 packs of cold Miller Lite, but her profits come from high end wine and Liquor. Blogging on these topics rings the cash register.

Watch this video and see if you don't end up thirsting for a Root Beer Cocktail :-)

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Why We Should Host Your Blog

Posted Wednesday, July 30, 2008 by Kristen Raves

In an article from Duct Tape Marketing, by John Jantsch, he talks about the benefits of hosting a blog on your own server. This is a feature that Compendium Blogware provides for you. There are many benefits to NOT hosting your own software.

You do not have to learn how to apply the upgrades to your existing software.
We walk you through any questions that you might have so you fully understand the functionality of your software.
Any problems that you experience with "free" blogs, you are expected to fix. We take the guessing game out of it by fixing the issues for you.
Our company is open for suggestions that you have for product requests. Therefore, you get to use a software that you are comfortable with.

Our blog hosting software is always changing and improving to fit the needs of our clients. If you are considering utilizing an organizational blogging platform look no further than Compendium.

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Obsession...

Posted Wednesday, July 30, 2008 by Sarah Sedberry

Alright, I admit it. I have completely given into to the iPhone craze (although, I still retain some pride as I did not stand in line for 5 hours to get the phone on the first day, I waited until day 2).

iPhone

This is my first Apple product so I am certainly no apple-head, but I can now understand the passion expressed by Apple users. However, this conversion of loyalty is not caused by what you would think. As Jon Fortt over at Fortune Magazine mentions in his article:

"The iPhone’s magic isn’t in the features – not the 2-megapixel camera, or the Safari web browser, or even the music and video capabilities. It’s in Apple’s knack for making all those features easier to locate and use." Not only is Apple making it easier for consumers to use, they are also reshaping the wireless game by making a move "from phone sales to software development".

The iPhone's impact on business is monumental as well. There are endless choices out there for the professional looking to be mobile; but with the iPhone's ease of use, larger screen, quicker web access and user-friendly internet tools make it an easy choice for me. Having access to the internet no matter where you (as long as you have a signal) without having to carry around a clunkly laptop/computer bag will only breed more and more users surfing the web.

The next time I'm standing in line, have a lay over in the airport, or waiting on my friends for a get together - guess what I'll be doing - that's right, checking in on all of my clients blog posts (ha ha).

In all seriousness though, with the focus on technology, it is important that a business get their name out there and be searchable. Corporate blogs are a perfect answer to this, as search engines love the fresh, relevant, and frequent content that blogs create. Our blogging platform keeps the process simple, as well as, delivers powerful results (like the iPhone). Not to mention, we also partner with our clients, and provide day to day support, and are available to answer any questions that may arise.

Millions of searches are run every day, and we here at Compendium Blogware want to help ensure that it's your company that is showing up in those searches, for your targeted consumer. With our easy to use software, active support and customer service, your corporate blog will see success and perhaps you'll become "obsessed" as well...

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Corporate Blogging from another voice.

Posted Friday, July 25, 2008 by Sarah Sedberry

Douglas Karr touched on a topic near and dear to our hearts here at Compendium Blogware in his post yesterday: Blogging for Business: New Tricks for Old Dogs.

Douglas does a great job breaking down how blogs are emerging as a marketing source for companies.

He addresses the pitfalls businesses are falling into, such as:

Dull conversations aren’t attracting readers
Business blogs turn into regurgitated press releases.
The topics don’t spark comments or trackbacks.
The posts lack personality and thought leadership.

"In short, the reason why business blogs are failing are because corporations are substituting a blogging application for their content management system."

At Compendium Blogware we help focus your posts and give you the tools to help make your corporate blog successful. We stress blogging for a purpose and assist in creating a strategy with your business to get a return on your investment.

Douglas also touches on what they can do to ensure success.

"Gaining authority and search engine results"
           - This is part of the package with Compendium - our expertise in SEO"

"Implementing a blogging platform that guides the blogger effortlessly through the posting process"
         - Our platform allows the user to easily create and post content, provides a                 list of keywords to focus on, and an indicator letting the blogger know                     how strong their post is.

"Blogging is a not an overnight success. Great blogging results require momentum and constant analysis and improvement."
           - Our Client Success Team is here to provide support and guidance                             regarding content ideas, best practices, tips and tricks to keep the                         process simple and stress-free.

Another feature of our platform is that there is an administrative layer that monitors the content that ends up published.

These are all reasons why Compendium Blogware can be the best answer for any business looking to begin a corporate blog.

(Also a thanks to Douglass for the plug!) :o)

We Know Business Blogging.
Take our 60 Second Blogging Challenge, and you will too. Start here

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