"History doesn't repeat itself, but it does rhyme."
-- Mark Twain
I was reminded of this quote by Twain today as I read two articles, one at InfoWorld and the other at InformationWeek, about the Mozilla team's plan to give Firefox's JavaScript performance a jolt.  Code named "TraceMonkey", the project is introducing support for just-in-time code compilation into its JavaScript engine.  This new feature has been included with the alpha version of Firefox 3.1, but it is turned off by default because of it's work-in-progress status.

This project is interesting from our standpoint because an increasing amount of our application relies on client-side JavaScript to provide our customers with a smooth experience in editing and maintaining their blogs.  While the rise of AJAX has included many singing the praise of rich internet applications, JavaScript's status as an interpreted language has forced us to keep an eye on performance as our blog authoring software becomes increasingly feature rich.

As ambitious as the project may be, the Mozilla team are thinking wisely here.  The narrative being pitched by Adobe and Microsoft is that if you want to create rich web interfaces that have good performance, you need to lock into one of their proprietary technologies, the kind of technologies that require downloading and installing plug-ins.  As JavaScript pioneer Brendan Eich astutely points out in the InformationWeek article, "Not everyone wants to get a plug-in."

I was also struck by this passage from that same article:
If Mozilla is successful in its efforts, the rationale for developing rich Internet applications will become increasingly questionable. As Eich sees it, RIAs are already at risk. "Those platforms that are not a browser are an increasingly thin value-add to what the browser can do," he said.
In these remarks I hear an echoes of Marc Andreesen back in the mid-to-late 90s, when he boasted that one day Windows would be reduced to
"an unimportant collection of slightly buggy device drivers" with a combination of Netscape's browser and Sun's Java technology.  It's even more amusing when you recall that part of this promise was tied to Sun's addition of support for just-in-time compilation for the Java virtual machine.

Will JavaScript succed where Java fell short.  It will be interesting to see how it all plays out.



A Compendium customer, Lizan Brand, from Greenfield Liquors, was featured in the Saturday edition of the Indianapolis Star.

One of the things that Lizan is doing that is really interesting is mixing in video--highlighting drink recipes, talking about wine and the sorts of things that contextually engage a reader.

In my personal life, I’m well in tune with wine & spirits video blogging as a wine blogger (vlogger) is ascending to national attention.  In fact, wine online darling Gary Vaynerchuk from WinelibraryTV continues to grab the wine world by its shirt lapels and give a good, healthy shake.

Gary continues to not only lead the charge in creating a brand online for himself and his business by proxy, but he also continues to give advice, good advice, to folks interested in growing their business, any business.

Vaynerchuk did an audio interview with an Internet-based business coach and he provided some additional insights that are not just applicable to technology marketing, but marketing in general.  You can find the audio portion of the interview here.

Find the text transcript here.

A couple of the nuggets that I gleaned are:

* Vaynerchuk on putting content out on the web:  “If you put out great content, you will be found.”

* Vaynerchuk on leveraging your expertise: “So, if you are the best guy in your law firm in contracts, instead of waiting eight to ten years to become a partner, start (using technology) about what you know.  Give away that content for free.  It will come back to you in spades 800 times over.”

* Vaynerchuk on tapping your passion: “So you may be good at three or four things, but please site down and analyze where you feel you’re most passionate about, even if that is the most competitive genre, do it because that is where you’re going to win when you really believe it, when it goes through your blood, you’re going to win every time because even if you’re not seeing the mythical success, your heart and soul is going to be happy.  That is going to push through to the point when you will start seeing success."

* The Interviewer on setting lofty goals: “you have to have high ideals. You have to have something that you’re shooting for that’s absolutely spectacular. What you have to realize is that’s the ideal, that’s not the goal. When you achieve a certain level of success, the people that are super successful don’t compare where they get to--to their ideal. The ideal is just where they’re focused towards. To be happy and to be excited about what you’re accomplishing, you have to look backwards to where you were. As long as you make that leap and you look backwards to feel good about yourself then you can keep that excitement going. If you’re always comparing where you are to the perfect (ideal) then it’s very hard to stay excited …

The frenetic interview wraps up with Vaynerchuk’ “Five Steps to Mastering Social Media.”  If you replace the “social media” with “blogging” the same values hold true.  They are:

1)  Make sure you want to engage/learn it.

2)  Now that you know you want it, spend every living second that you possibly can on it.

3)  Put your toe in the pool.  Get involved.

4)  Humble yourself.  If you’re the best basketball player in the world, you’re playing hockey now.  Put on your skates.

5)  Know what you want to accomplish.

Good advice for all and something Lizan, a Compendium customer, is doing successfully and so can you.  Business blogging is hardly hard, it just takes a little bit of the above five items.  

I've been trying to find a new briefcase for work. My intent was to purchase a really nice one -- like Tumi quality because I keep buying cheapos that look nice and then fall apart in a few months. Except I didn't want a Tumi because...well, I just don't like their styles all that much.

So what did I do, given that I knew exactly what I wanted, just didn't know who to buy it from?

I searched. I typed in "best women's black leather briefcase." Talk about being a dream prospect. I used a lot of descriptive keywords to indicate exactly what I was looking for.

Okay, so of course you're wondering what my briefcase dilemma has to do with you.

Well, as a marketer, I'm guessing this is the biggest problem on your hands.

You want people to find you. You want people to find you online. And you want people who don't know a bit about your company or brand to be able to find you online.

What you may not realize is that starting a business blogging program can help you solve this problem. Taking it a step further, a blogging solution like Compendium Blogware will help you target hundreds or even thousands of terms that have something to do with your company.

Believe it or not, people are going online and looking for the products and services you provide every day. They aren't necessarily looking for your company, your website, or your company blogs, but they are asking for something you can help them with.

Yet how satisfied and happy would they be if they did their search, found a result titled exactly what they were looking for, and clicked through to find a blog featuring friendly, educational content generated by several people within your company, and a way to act upon exactly what they are looking for, whether if be making the purchase directly from the blog or just requesting more info?

I'll end this with 2 things:

1. A really relevant quote from William Flatz of Avenue A/Razorfish

“People don't go to Web sites anymore. Web sites come to them. This is, perhaps, the best way to explain the impact of search on the online experience.”

2. My briefcase outcome. After picking through countless websites for places like LeatherTree.com, I decided that I'd had enough and went straight to Target, where I spent $30 on a new briefcase. Sigh. Briefcase retailers, are you out there? It's time to start blogging.




Through an interaction with a potential client today, I was introduced to an intriguing event: Startup Weekend.  The basic premise is a group of highly motivated developers, marketers, entrepreneurs, and business-minded people gather for a weekend to pump out ideas for companies and projects - and they actually develop them from start to finish.  Wow. 

This immediately made me think about the 48 Hour Film Project which was recently in Indianapolis.  I've had a couple of friends who've participated in the past years, and I always thought, "what a cool concept!"  You have a set period of time to start from scratch, and end up with a finished film project.  Well, now there's something similar for those with entrepreneurial minds (by the way, I just spelled entrepreneurial without the red-underlined AutoCorrect feature popping up - I was very proud of that)

So, this is event is coming to Indianapolis September 12-14, and I'm planning to participate.  It's been an incredible experience transitioning from a global corporation with thousands of employees to working for a small startup software company of 25 people.  And I love it.  The startup atmosphere is contagious, and our blogging software company in Indianapolis is no exception.  Being on the front lines of an ever-evolving and rapidly growing company is like nothing I've experienced before.

I encourage you to check out the event if you have an interest in this type of thing.  If it sounds boring, check out GiggleSeed, one of the companies born from Startup Weekend Columbus.

Monon Coffee Company logoOn a day to day basis here at Compendium Blogware, I spend a lot of time with clients, working with them on template creation, content development for their individual blogs, question and answer periods, going over blogging metrics, etc.

Last week I had the pleasure of meeting with one of our original clients, Monon Coffee Company.

The Monon Coffee Company is located in Broad Ripple, IN, right off of Westfield Blvd.  They are the ideal (non-commercial) coffee shop, offering a relaxing, inviting, and warm atmosphere.   The barista's greet you when you walk in the door, there is ample comfortable seating - including stools right at the counter so that you can interact with the employees.  They also feature artists often so stop by frequently to see whats new on display.  For the technology obsessed, like myself, they do offer free wifi. 

I was impressed with William Powell, who is the owner, as well as, the author of their company blog.  He greeted every customer and took the time to chat with them.  He remembered every one of them, along with what was going on in their lives.  If you are looking for your modern day "Cheers" look no further.  Monon Coffee Company is the place you need to go.

While I was there, it was a hard choice to decide on what to have.  They offer everything from snacks, to treats, to smoothies, to (of course) coffee.   I was persuaded by John to try the daily special - The Zebra Mint Mocha.  A blend of crushed peppermint, white and dark mocha flavoring, milk, and coffee.  I had mine iced and it was just the right accent to go with the sunny afternoon.

When you get a chance, stop by and say hello to William and the gang.  Let them know if you've checked out their company blog, which you can do so here.







Big Corporatations try and make things so complicated.   I always say that innovation starts at the bottom...the so called Minor Leagues.   Think sports marketing, everything cool in sports marketing (bat night, concerts, fireworks...even frisbee dogs) started in Minor League Baseball.

This is especially true in business blogging.   With the advent of Affordable blogging software, some of our best bloggers turn out to be coming not from the ivory towers of the fortune 500, but from the SMB's.   Forget Jonathan Schwartz or Robert Scoble...

Root Beer Float Recipe from Business Blogger Lizan Brand of Greenfield LiquorsIf you want to emulate great Blogging Best Practices, pay attention to Lizan Brand.

Lizan is focused on Blogging for Search. She highlights high value and unusual products using all the best SEO tactics including the right keywords, geo targeting and blended search favorites like video.  Why?

So when someone is looking for a specific product or a drink recipe in Greenfield or any of the surrounding communities like the big city of Indianapolis, she's the number one choice.

As a result, she has been featured in the  Indianapolis paper which is over 20 miles from her store. This week she was featured in DMNews (trust me, she doesn't consider herself a direct marketer) and the things that she blogs about, she is now buying by the case.  This is the best thing about Business Blogging, telling a great story about things that move your business forward.  

Sure Greenfield Liquors sells 6 packs of cold Miller Lite, but her profits come from high end wine and Liquor.   Blogging on these topics rings the cash register.

Watch this video and see if you don't end up thirsting for a Root Beer Cocktail :-)

In an article from Duct Tape Marketing, by John Jantsch, he talks about the benefits of hosting a blog on your own server.  This is a feature that Compendium Blogware provides for you.  There are many benefits to NOT hosting your own software. 
  1. You do not have to learn how to apply the upgrades to your existing software.
  2. We walk you through any questions that you might have so you fully understand the functionality of your software.
  3. Any problems that you experience with "free" blogs, you are expected to fix.  We take the guessing game out of it by fixing the issues for you.
  4. Our company is open for suggestions that you have for product requests.  Therefore, you get to use a software that you are comfortable with. 
Our blog hosting software is always changing and improving to fit the needs of our clients.  If you are considering utilizing an organizational blogging platform look no further than Compendium.

Alright, I admit it.  I have completely given into to the iPhone craze (although, I still retain some pride as I did not stand in line for 5 hours to get the phone on the first day, I waited until day 2).

iPhoneThis is my first Apple product so I am certainly no apple-head, but I can now understand the passion expressed by Apple users.  However, this conversion of loyalty is not caused by what you would think. As Jon Fortt over at Fortune Magazine mentions in his article:

"The iPhone’s magic isn’t in the features – not the 2-megapixel camera, or the Safari web browser, or even the music and video capabilities. It’s in Apple’s knack for making all those features easier to locate and use."  Not only is Apple making it easier for consumers to use, they are also reshaping the wireless game by making a move "from phone sales to software development".  

The iPhone's impact on business is monumental as well.  There are endless choices out there for the professional looking to be mobile; but with the iPhone's ease of use, larger screen, quicker web access and user-friendly internet tools make it an easy choice for me.  Having access to the internet no matter where you (as long as you have a signal) without having to carry around a clunkly laptop/computer bag will only breed more and more users surfing the web.  

The next time I'm standing in line, have a lay over in the airport, or waiting on my friends for a get together - guess what I'll be doing - that's right, checking in on all of my clients blog posts (ha ha). 

In all seriousness though, with the focus on technology, it is important that a business get their name out there and be searchable.  Corporate blogs are a perfect answer to this, as search engines love the fresh, relevant, and frequent content that blogs create.  Our blogging platform keeps the process simple, as well as, delivers powerful results (like the iPhone).  Not to mention, we also partner with our clients, and provide day to day support, and are available to answer any questions that may arise.

Millions of searches are run every day, and we here at Compendium Blogware want to help ensure that it's your company that is showing up in those searches, for your targeted consumer.  With our easy to use software, active support and customer service, your corporate blog will see success and perhaps you'll become "obsessed" as well...

Douglas Karr touched on a topic near and dear to our hearts here at Compendium Blogware in his post yesterday: Blogging for Business: New Tricks for Old Dogs.

Douglas does a great job breaking down how blogs are emerging as a marketing source for companies.

He addresses the pitfalls businesses are falling into, such as:
  • Dull conversations aren’t attracting readers
  • Business blogs turn into regurgitated press releases.
  • The topics don’t spark comments or trackbacks.
  • The posts lack personality and thought leadership.

"In short, the reason why business blogs are failing are because corporations are substituting a blogging application for their content management system."

At Compendium Blogware we help focus your posts and give you the tools to help make your corporate blog successful.  We stress blogging for a purpose and assist  in creating a strategy with your business to get a return on your investment. 

Douglas also touches on what they can do to ensure success. 

"Gaining authority and search engine results"
           - This is part of the package with Compendium - our expertise in SEO"

"Implementing a blogging platform that guides the blogger effortlessly through the posting process"
           -  Our platform allows the user to easily create and post content, provides a                 list of keywords to focus on, and an indicator letting the blogger know                     how strong their post is.

"Blogging is a not an overnight success. Great blogging results require momentum and constant analysis and improvement." 
           - Our Client Success Team is here to provide support and guidance                             regarding content ideas, best practices, tips and tricks to keep the                         process simple and stress-free.

Another feature of our platform is that there is an administrative layer that monitors the content that ends up published. 

These are all reasons why Compendium Blogware can be the best answer for any business looking to begin a corporate blog.

(Also a thanks to Douglass for the plug!)   :o)

At Compendium Blogware, we drink the kool-aid. We blog to get found in organic search and our compending software helps us maximize the keywords we're targeting in search.Instant Chat

So -it's always fun to share some real-life examples of blogging success! We had a prospect (now potential client) find us through our blogs yesterday. Here's how it happened:

1. Prospect was looking for blogging software.
2. Prospects googled "Blogging Solution"
3. The Compendium Blog "Blogging Solution" appeared as the #1 search result.
4. Prospect browsed the blog to affirm the information was on point.
5. Prospect clicked on the Live Chat Call-to-Action, which triggered me!
6. Prospect and I chatted she was interested in a demo.
7. Prospect was forwarded on to Business Development
8. Prospect is now a Sales Ready Opportunity - and might close within the month!

Does this pattern of events sound familiar?

Personally, when I'm searching for something, my search starts and ends in the organic section of a search engine. That's why, as a marketer, it's your job to get found in organic search and blogging is a tool that will help you do so.

And, with the right calls- to- action on your blogs you will convert blog visitors into potential customers. In our case, a simple Live Chat feature appealed to this particular prospect. View it here.

Do you have Blogging ROI stories to share? If so, Compendium wants to know about them. Please send blogging ROI results to: megan@compendiumblogware.com.


One edge that word processor programs traditionally have had over web browser based editors is spell checking.  Many web-based content creation applications, including our own blog authoring software, now include a spell checking feature.
 
Built-in support for spell checking has been slow to make its way into browsers.  Since version 2, Firefox has supported in-line spell checking (those squiggly red underlines you see under suspected misspellings).  Internet Explorer 7 doesn't have this feature at all.

Still, that's no excuse to avoid using a browser based editor, because there are easy tweaks that you can employ on both browsers to give you an experience comparable to that of modern word processors.  Over at CNet's website, Dennis O'Reilly has a recently published blog post that spills the details.

That's just one more reason to add to the list for not using a word processor as your blog posting software.


Dennis O'Reilly is writing about upgrading browsers in his Workers' Edge blog over at CNET News.com.  Quoting from the post we read (emphasis mine):
According to Net Applications, IE 6 accounted for more than 26 percent of the browser market in June 2008, while IE 7 was used by over 46 percent of all people on the Web. If your PC runs Windows 2000 or an earlier version of the OS, you can't upgrade to version 7 of IE. Unless your boss insists that you use the older version of the browser on XP or Vista, you've got no excuse for not upgrading to the safer IE 7.
As a blog company, browser market share is something we keep an eye on because it helps shape our testing policy.  We have to make sure that both our blogging features work properly on supported browsers and that blog pages look right on them.  We choose which browsers are supported based on market share.

I second O'Reilly's upgrading advice because not only will you get a more secure browser by leaving IE 6 behind, you will have a better web experience because IE 7 is much better at complying with web standards.

There has been a lot of talk about the changes in search results brought on by Universal Search & Blended Search.  

Basically, what this means is that Google and the other search engines are considering a lot more than just your website SEO when deciding what results to deliver.

Specifically, It's becoming really important to have frequently updated Corporate blogs, pictures and even video to greatly increase your chances of ranking on a wide range of keywords.

Blended Search is actually great for the marketers that are really trying to build trust and engagement with prospects and customers (although in this case we are mostly talking about prospects since your customers typically shouldn't be searching for you).   This is where people really need to rethink everything they have been taught about the Goals for Corporate or Business Blogging.  Business blog strategy has to take into account and focus on the goals of Search Engine Optimization and  Conversion.   

When I read about Blended Search I tend to hear a lot of panic that these new strategies are both hard and expensive.   BALONEY.

Let me introduce you to my friends & client of Compendium Blogware, Greenfield Liquors.  This is a tiny small town liquor store in Greenfield Indiana and they totally take advantage of  Web 2.0 marketing strategies and business blogging with very little effort and lots of great results.    Take a look at this Video that appeared in their blog.     The winery featured is Paige 23.

Paige 23 Wine from Compendium Blogware Post on Blended Search


Now, Type Paige 23 wines, Greenfield into your google search box and see what happens.  



 Home run!   Another great example of a Blogging Best Practice.   Blog management software for business is affordable and easy.   Try it! 

www.compendiumblogware.com

At it's core, blogging is an exercise in writing.  Newcomers to the activity are frequently inclined to do that writing using an application that is most familiar and then pasting the result into the blog authoring software. 

My development activities frequently involve working with user generated content, and judging from my observations, there is a substantial portion of the user community that is using a word processor create posts.

Although a fairly straightforward operation, using a rich text word processor like Microsoft Word is not something that I would recommend as a blogging best practice.  Here are some of the reasons:
  1. Lost in the Translation: Rich text created with a word processor doesn't always translate cleanly into HTML.  Between your word processor and the web broswer lies the system clipboard, and the interaction with that clipboard depends on the applications involved.  Things like spatial formatting might get butchered along the way.
  2. Character Assassination: Some word processors have auto-replace features that convert your keystrokes into completely different characters.  The most common of these is Microsoft Word's Smart Quote feature, which converts the standard double quotation mark into directional quotes.  Sometimes, these special characters rely on character encodings that are specific to the platform you composing on.  These characters may not display properly on all browsers.  At best, you reader might see question marks; at worst, your reader might see gibberish.
  3. Fugitive Fonts: Yes, I'm sure that post sure does look rather fetching when set in 12 point Exotica, but unless your reader has identical typographical tastes as you and has configured his or her computer in the same way, that font won't be seen.  A web browser usually only can render fonts that are installed on the system.  If the font isn't present, a browser will substitute a different font, and it might be rather ugly. 
  4. Call the Style Police: Even if the font is displayable by the browser, the font may not match the look of the blog's style sheet.  If every blogger in the organization is using a different font and size, the compended blogs tend to take a ramshackle appearance because the uniform look of the page's style sheet is routinely being overridden.
  5. Proprietary Pitfalls:  Sometimes a word processor will put HTML on the clipboard for a browser to accept, but the HTML isn't standards compliant.  It may have attributes that are vendor specific.  I've seen some very strange things, including HTML style attributes that had properties specific to Office and HTML tags that were prefixed with XML namespace identifiers.  Very few of these things wind up looking good in all browsers.
Taken together, these points make for a compelling case to use Compendium's built-in blog post software.  Our rich editor stores your content as HTML thereby maximizing the likelhood that what you enter is truly what you'll get.  Moreover, it already supports many of the styling features that are supported in HTML.  There's no worry that your formatting will be degraded.

The big buzzword in the computer trade press these days is cloud computing, the idea of hosting an application, or key components thereof, on a third party service in a way that is easy to set-up and scale. 

Amazon has been the trailblazer in this area, with internet services for computing, message queues, file storage, and databases.  There are a growing number of startups with plans either to challenge Amazon or develop solutions that make leveraging Amazon's services easier.  Google has been making inroads with the limited beta of its App Engine.  Microsoft is still trying to figure it out.

Yesterday, CNet blogger Dave Rosenberg wrote a post on his blog Negative Approach, asking just how far will the move to cloud computing reach.  Quoting from the post: (emphasis mine)

I started to wonder whether everything really will go to the cloud and all of our open-source musing will go away, as software becomes consumed versus installed.

Realistically, there is a vast array of software that really can't move outside the enterprise in the foreseeable future. Consider, for example, banking and stock-trading systems, or telecommunications infrastructure. On the other hand, consider pretty much everything else.  Even when you take into account the complexities of back-office systems, odds are that in a green-field situation, you could find a software-as-a-service application to solve your problems.
So here's the paradox that I think about: Let's consider a company like Google, which writes, buys, and installs a lot of software. Some is unique to its business and isn't available as an online service. Other products are packaged applications. Yet it wants the rest of the world to stop buying software, instead just consuming it from Google.
I'm not seeing a way that on-premise software disappears forever...
He's probably right about on-premise software retaining some degree of presence, but I think we'll see a transition of viewpoints.  Right now, the default (and prudent) stance is to take a wait-and-see approach to putting apps completely in the cloud.

Given that there are burps and glitches, it'll be some time before businesses can move critical functions to hosted services like Amazon's.  With time for the technology to reach maturity, I suspect that the burden of proof will shift, and the default question will become, "Why should we buy this software and host it ourselves?"

Fortunately for us, corporate blogging just happens to be a "green field situation" for many businesses. With our ever growing list of features and a firm technological foundation that's built to be reliable, it's easier for us to make a compelling case that instead of building and maintaining a blog with consumer grade software, a business should instead adopt our hosted blog software as a part of their corporate blogging strategy.

When higher organic search results and better customer engagement become the norm, the last thing Compendium customers of will be accused of is "walking around with their heads in the clouds."

Trade publication eWeek ran a story on Friday about Google promoting it's App Engine as a workflow tool to bring web designers and developers together.  The most interesting part of the story was a collection of remarks by Lindsey Simon, a UX software engineer, and John Skidgel, a web designer, both who work at Google.

Both Simon and Skidgel articulated the need for a close working relationship between engineer and designers.  So close, in fact, that Simon said it should be almost spousal.  Both roles needed to have a respect for each other's strengths and enough knowledge about the other's job to communicate effectively.

Taking the spousal analogy a step further, Skidgel and Simon described what  hypothetical personal ads might say.  Simon's designer ad read:
"Seeking an unpretentious, scrappy, well-rounded interaction and visual designer." The qualities listed as being sought after were, "Takes criticism without a hissy fit, willing to entertain rants about back-end/front-end code, knows Photoshop kung fu and not afraid of code."
Skidgel's ad for a UX engineer read:

Businesses adopting corporate blogging are often motivated by the promise of better placement in organic search results.  To help realize that goal, Compendium Blogware harnesses the power of Data Driven Blogging, where employee posts are presented in topic-oriented blogs as well as individual blogs.  These topics are selected based on keywords that the customer wishes to target for better results.

For some time, our user interface for creating posts has included a tag cloud that lists these topics.  Titles of keyword blogs having more posts are displayed at a larger font size.  At a glance, the blogging employee can see what topics have been written about most frequently on the organization's blogs.  While this information might be helpful in choosing a post topic, it doesn't give much guidance on the quality of a post as it is being written.

As of today, our blog editing software incorporates a new and very handy feature, a Keyword Strength score that serves as a rough measure of the quality of keyword usage.  You can see a screenshot of the feature in action below.  It's a status bar that changes from red to green as the score moves from a baseline of 0 to a maximum of 100.



The scoring system takes a balanced approach, encouraging keyword usage and variety, while discouraging excessive usage that might make a post look spammy.

Does a high score guarantee a good post?  Not necessarily.  It's important to remember that when you're writing content, keep the customer in mind.  Relevance is what keeps them reading.  While this new feature can't save you from writing bad content for your corporate blog, the meter can help you improve the search engine friendliness of already great material.


I was watching Fox59 Morning News today, and saw a commercial for the new Honda Pilot. 

It was a few guys talking about the new Pilot and it's features.  The commercial ended with one of the men saying "I heard about it on a blog".

I like to see this because it shows that blogs are becoming more of a mainstream word used in conversation.  People have been blogging for a few years now, but the word "blog" can sometimes bring negative connotations, or just confusion on what a blog really is, let alone how you can blog for your business. 

The less people think of a "blog" as only reserved for the tech-savvy elite, the more they will see how it can apply to business.

If you want to rethink blogging, and how it can be a tool for a business to drive new customers, take Chis Baggott's Blogging Challenge.



Over the past couple of weeks I have been involved in a lot of conversations about one of the coolest features of the blog; the ability to engage in conversation in more of a human to human setting.

It is always interesting to think about the way in which you conduct your research process when looking for information,or reviews of products you are looking to buy. Over the years this process has evolved as the ability to buy online has become much more secure and convenient. Being a 30 year old guy my search always starts online. I find the most relevant sources of information (usually blogs by other people that already own the item I am looking at) and I read many posts, good and bad, to get a general feel of the publics opinion on this item. Once armed with the culture and feeling around this item I am off to the store to  talk specs and  technical jargon with the guy on the sales floor.

BUT, WHAT IF...JUST WHAT IF...I could actually achieve that same sense of comfort I now find in the store, online utilizing a corporate blog? The answer to that is simple......my path to purchase is much easier and I am a happy shopper who will probably be back to buy more in the future.

Before I was visiting two places, the internet and the store, before making my purchase. But lets think about how simple,and efficient my process could be if I could engage in a business blog where the customers had a presence as well as the guy on the sales floor so I could find all of the information I need to feel comfortable making a purchase in one spot. I would imagine the next time I needed to buy I would have a good idea of where to start looking.

In short the benefits of corporate blogging tools will definitely not only bring value through SEO but also through the idea of humanized marketing for conversion. People want to buy from other people and they want to talk to other people to feel comfortable with their buying decisions why wouldn't an enterprise want to provide their customers that opportunity at the point that is closest to the point of purchase. Makes sense right?



I was at a seminar held by Mediasauce, a "connection company" also headquartered in Indianapolis, and they covered a wide range of social media.  There was a lot of interesting topics that were discussed, but one theme surrounding business blogs jumped out to me.

You now have the power.  Granted, you have the power to create a Facebook profile, or a Del.ico.us page, or a Youtube channel, etc., etc.  But no one has quite figured out the science of how businesses can see tangible results from these outlets.  When it comes to businesses and organizations, you no longer have to depend on the local paper/magazine to feature your organization.  You don't need to call the local TV station begging for a story on your business.  Blogging trends are allowing people within organizations to tell their story, get found through search engines, and have more engagement than a half-page article on page 4 of the newspaper.

Get out there and tell your story.  People are searching everyday for things relevant to your business.  You need to be delivering fresh, relevant content about who you are, and what value you bring to the table.  The power is yours, and a stagnant website is not enough. 

Start blogging for your business -- you will be amazed at the the leads you will generate.

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