The 5 second overview is this: Fewer companies started corporate blogs in 2007 than in 2006.
Now the interesting parts are this:
- Who Forrester paid attention to in the study
- What caused the decline
Here's why. Fortune 500 companies a) have huge budgets, which tends to squash creativity and humanization. Why do something like creating corporate weblogs when I can run a commercial that will reach 10 million people all at once? Old habits certainly die hard here.
b) Fortune 500 companies are the most afraid of blogs. Control and compliance is important to them, and with an increase (someone find this article, because I know it's out there) in employee-related blogging incidents, they're scared. And that fear prevents them from doing blogging the right way.
Hopefully that's a good start to getting the wheels spinning and not necessearily taking this report at face value. I have a lot more to say on the topic, but I'll be honest. It's 6pm and I need to be somewhere. More tomorrow.
