I was at a seminar held by Mediasauce, a "connection company" also headquartered in Indianapolis, and they covered a wide range of social media.  There was a lot of interesting topics that were discussed, but one theme surrounding business blogs jumped out to me.

You now have the power.  Granted, you have the power to create a Facebook profile, or a Del.ico.us page, or a Youtube channel, etc., etc.  But no one has quite figured out the science of how businesses can see tangible results from these outlets.  When it comes to businesses and organizations, you no longer have to depend on the local paper/magazine to feature your organization.  You don't need to call the local TV station begging for a story on your business.  Blogging trends are allowing people within organizations to tell their story, get found through search engines, and have more engagement than a half-page article on page 4 of the newspaper.

Get out there and tell your story.  People are searching everyday for things relevant to your business.  You need to be delivering fresh, relevant content about who you are, and what value you bring to the table.  The power is yours, and a stagnant website is not enough. 

Start blogging for your business -- you will be amazed at the the leads you will generate.