It's simple...we live in an age where brand is becoming a lot less important than who the people are. What's the humanity behind the products or services. We at Compendium Blogware are happy to talk about one of our Corporate Blogging Prospects: Red Gold.
There has been a lot of local blog chatter about area food banks. Red Gold has stepped up with Marsh Supermarkets. As part of this effort with Marsh Supermarkets, Red Gold is contributing over three tons of tomato products to Gleaners Food Bank of Indiana. Since teaming up with the Indianapolis Colts in 2003, Red Gold has donated over 300,000 pounds of tomato products through their Red Gold Red Zone food donations program.
Why should companies blog about things like this? Because it matters. I'm guessing that the folks at Red Gold didn't do this for publicity, but it's really about who they are as an organization. I've been a Heinz Ketchup user all my life, but this community goodwill has motivated me to switch. When I see Red Gold next to my normal brand...they are going to get the nod.
But this is obscure. Most people don't know what this company does in the community. It's up to them to tell there story and that is where Corporate Blogging Software will help. By blogging for SEO using Compendium Blogware, Red Gold can be sure that they will be known as the great company they are. That's a blogging best practice.
There has been a lot of local blog chatter about area food banks. Red Gold has stepped up with Marsh Supermarkets. As part of this effort with Marsh Supermarkets, Red Gold is contributing over three tons of tomato products to Gleaners Food Bank of Indiana. Since teaming up with the Indianapolis Colts in 2003, Red Gold has donated over 300,000 pounds of tomato products through their Red Gold Red Zone food donations program.
Why should companies blog about things like this? Because it matters. I'm guessing that the folks at Red Gold didn't do this for publicity, but it's really about who they are as an organization. I've been a Heinz Ketchup user all my life, but this community goodwill has motivated me to switch. When I see Red Gold next to my normal brand...they are going to get the nod.
But this is obscure. Most people don't know what this company does in the community. It's up to them to tell there story and that is where Corporate Blogging Software will help. By blogging for SEO using Compendium Blogware, Red Gold can be sure that they will be known as the great company they are. That's a blogging best practice.
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