Some of you may have noticed that I have started a blog network to act as an eCommerce site to sell Toasters. It's called Global Toaster and it launched this week.I've long held the feeling that what is wrong with the web is the way it all resembles paper in it's design and monitzation. Think about it a Website is built just like a magazine or catalog: Cover, table of contents, stuff I have to navigate to. Why are websites like this? Because the first people online started this way as a leap from what they were familiar with. So we get Homepage, nav bar and click click click to get to what we are really looking for.
What Compendium Blogware does for Online Marketing is leverage the web in the way it really works. People don't want homepages, they don't want to navigate. What they want is to make a search query and land on exaclty the page they want..right away.
From a marketing standpoint that means best practices is to go horizontal. Forget the pyramid and focus on a flat line populated with hundreds or thousands of targeted pages (or blogs) focused on specifically what the searcher is telling you they want.
So check out Global Toaster and my blog marketing efforts and follow along as we work this out.
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