Chris Baggott's Guide to Blogging

Last week we held a webinar and were not able to get to all the questions submitted so I'm trying to address some of them here:

"What are the sure signs that my company needs to start blogging? We don’t sell the most interesting products – so I’m worried people will find the blog boring."

I love this question! I once heard a talk by a Corporate Blogging Expert who shall go unnamed but the comment was "some companies are just not cool enough to blog".   I bust out laughing!

If a business exists, it serves people who have problems.   So by definition, every product must be interesting to some audience.   The best place to start if you are considering blogging is someplace like Google Adwords or any other keyword research tool.   By studying the keywords that drive your business you will see not only how they describe the problem they have, but at what volume are they online looking for solutions.

I wrote a post a couple of months ago called Is Your Business Sexy Enough to Blog where I talked about a logistics company and their success....is Trucking Sexy?   How about Toasters? Boring? Not to the 3 million people a month who are searching. I wrote about toaster blogging too.

Start with keyword research that will help you get started with your efforts